The Role
Reporting to the Director of Marketing, this person will manage a team of marketers responsible for go-to-market activity in the United States, Canada, Australia and New Zealand. This role will focus specifically on managing marketing and media campaigns across our diverse slate of series. This person will play a vital role in defining the Netflix brand, launching Netflix originals, and creating regional stunts to grow Netflix subscribers and viewing in 4 key markets.
Build close relationships with cross-functional partners in the series space to understand, prioritize, and lead strategy on all incoming projects
Lead internal teams in developing innovative cross-functional marketing strategies for title launches
Lead regional campaign planning between creative teams, media agency, and operational team to drive flawless execution of campaigns
Seek unique opportunities that build earned media in the marketplace
Oversee the development of unique activations that bring the Netflix originals experience to life for consumers in new and different way
Help to define the overall Netflix marketing strategy with the leadership team
Invest in our data and analytics teams to test hypotheses and learn what works to drive our business forward
Develop highly innovative digital campaigns that break new ground for industry standards
Work closely to monitor campaign performance and optimize campaigns
Qualifications:
Can flourish in our unique company culture
Natural team leadership skills with the ability to conceptualize and articulate a marketing strategy on a consistent basis
Experience and passion for building great marketing programs and product launches preferably in the entertainment marketing space
Fluency in managing large scale media budgets responsibly and flexibly for a range of programs that span brand to direct response activity
An ability to effectively provide input on creative development from a regional and audience-led perspective
Experience managing highly motivated direct reports in an environment that embraces individual momentum rather than process driven group thinking
Solid digital skills and fluency in the digital space with understanding of the various digital buying environments
Strong analytical skills
Strong level of independence and efficiency
Great communication and interpersonal skills
12+ years experience in a marketing role
Bachelor's degree
Advanced degree (preferred)
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