The Director of Marketing- Audience Experience & Global Channel Innovation is responsible leading two teams:
The Audience Experience team is responsible for optimizing how content comes together to create a compelling experience for each customer. This team is accountable for developing a compelling experience, measured by engagement/sales across site and email. The unique value this team brings is a deep understanding of personalization and segmentation strategy, a holistic view of market and customer experience, and analytical prowess to make messaging recommendations, drive strategy, and highlight channel innovation needs.
This position will report to the Senior Director of Marketing.
Key Roles & Responsibilities:
• Own customer experience where content comes together (e.g. email and site). Develop a vision about what a strong customer experience looks like and fuel that vision through process, analytics, testing, innovation, and content to optimize our channel experiences
• Own channel innovation roadmap
• Partner with key stakeholders to receive input on the innovation roadmap
• Lead Audience Experience and Channel Innovation teams, including three direct reports
Key Organizational Relationships:
GOL, Store & Brand Marketing Teams, Company Planning, Buying, Web Production, Creative, and Digital & Customer Marketing
Leadership and Technical Skills/Traits Required:
• Ability to identify, prioritize and rally the organization around innovation needs
• Ability to find common ground and meaningful solutions amongst various stakeholders
• Strategic thinking
• Customer focused mindset
• Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects
• Political savvy with track record of navigating multiple levels of an organization
• History of effective cross-functional partnerships and working through multiple levels of an organization
• Tremendous organization and process management
• Analytical ability to drive business decisions, strong excel skills, experience in Omniture a plus
• Strong written and verbal communication skills especially the ability to glean insights and tell a story from the data
• 10+ years of relevant marketing or technology experience
KEY BENEFITS:
Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Employees receive medical, dental, vision and life insurance.*
Employees can apply for tuition reimbursement.*
Family care programs.
Commuter benefits.
Pet Discount Program.
Now submit your application online and subscribe to email or follow us on twitter to get similar jobs in the future.
Posts
