The Radisson Rewards program has recently been rebranded and is a key commercial driver for the global business. The Director is responsible for setting the strategy for how the Americas theater leverages loyalty to achieve it’s annual targets. The Director must ensure the plan aligns to the broader Global Loyalty strategy, execute the strategy, and manage the relationship between the Loyalty team and the Americas theater. Ultimately, the Director will be responsible for growing the $400M in annual hotel revenue associated by this critical partnership.
Develop, manage and execute a strategy to grow the loyalty associated revenue and the number of members acquired in the Americas
Harness the power of loyalty to deliver effective solutions that will help drive member engagement and spend at hotels
Deploy a toolkit of B2B and B2C initiatives to effectively influence the guest as well as the other key decision makers in the booking process
Develop a strong understanding of the key performance indicators, and the activities that influence their performance. Develop strategies to keep the KPIs in line with our targets
Act as a liaison representing loyalty at both internal and external meetings; establishing and cultivating strong working relationships with all stakeholders. Understand interdependencies to achieve success
Proactively develop a strong relationship with the America’s leadership team to
ensure alignment and garner support for loyalty initiatives
act as the primary point of contact to them for all loyalty related items
Work with the America’s commercial and marketing teams to
Design an integrated go to market strategy
Develop and deploy campaigns that effectively integrate the loyalty program and the theater based brands
Ensure campaigns are designed to successfully achieve the theaters objectives
Work with America’s operations teams to
Create a memorable experience for members within the hotels
Effectively understand the operational opportunities and constraints that exist with the America’s theater and ensure all initiative are designed to optimize for the current state
Ensure hotels in the America support and deliver on the loyalty team’s objectives and initiatives
Act as the primary point of escalation for the theater
As a key member of the loyalty leadership team,
Contribute to the development and implementation of new loyalty programs and practices
Represent the voice of the America’s theater as part of all loyalty initiatives
Develop executive level presentations that showcase the progress of the program to the theater and the global loyalty team
Lead initiatives on an as needed basis
Requirements
Bachelor’s Degree required, preferably in Marketing or Hotel Management
10+ years of experience managing senior client relationships with a proven record of interfacing with all levels of an organization - from leadership (head of marketing / operations) to the on-property teams (hotel General Managers) on the ground hotel teams
Strong problem solving and interpersonal skills required
Experience marketing for hotels and / or the operational deployment of marketing iniatives in Hotels an asset
An understanding of how loyalty programs utilize their currency and member data to change consumer behavior an asset
Must have the initiative work independently and the ability to collaborate
The ability to develop and deliver senior-level ready materia
Now submit your application online and subscribe to email or follow us on twitter to get similar jobs in the future.
Posts
