The Strategy Director is responsible for leading and cultivating the brands of our diverse clients. The candidate will help clients understand how to best build their brands through and across a range of outputs and partner with New York Times teams to realize that vision. Competencies include a combination of the following: business strategy, brand strategy, customer journey/engagement planning, communications/go-to-market strategy, and the ability to tie data back to objectives.
Strategist
Problem solver
Leader
Mentor
A maker at heart - with abilities to concept AND execute
Effective communicator
Seamless collaborator within and across disciplines
Creative visionary who understands execution
Skilled presenter
AREAS OF RESPONSIBILITY
Core Strategy Competencies
Understand client businesses
Interrogate client asks to understand business / marketing / communications objectives
Analyze the landscape (consumer, culture, competitor, company, channel)
Identify how research, data and/or analytics are helpful and activate / execute
Articulate insights
Develop strategic vision
Determine go-to-market plans
Partner to identify creative vision
Strong business writing, storytelling, and communication skills
Orchestrate, nurture, and inspire disciplines in the creation of that vision across executions/channels (print, video, digital, experiential, etc)
Understand emerging technologies in such a way that you can participate (not necessarily lead) in conversations in identifying the right technologies for the right creative solutions.
Client Leadership
Act as a trusted advisor to senior clients
Actively listen, productively ask Why, recommend ways forward
Navigate complex client structures
Lead clients through the creative process, establishing strategic criteria for solutions; building brand arguments for creative; and upholding the integrity of the idea through production
Play a pivotal role in closing deals and winning business
Dynamic, quick-on-your-feet presenter
Collaboration & Team Leadership
Lead multiple large, complex projects and be a role model for inter-disciplinary teams
Partner with Sales to identify needs; create; and provide rationale for solutions
Inform and inspire Creative partners
Ideate integrated programs with Sales, Strategy and Program Management and execute across key departments (video, artists, vendors production, etc)
Work with The New York Times R&D team to match emerging technologies with brands for the right creative solutions
Partner with Program Management to build scopes of work and project plans that properly set our team up for success
Manage the creative development and execution of new business proposals and presentations on integrated programs from ideation to pitch presentation (including keynote presentations, mood boards, storyboards, etc)
Responsible for identifying and overseeing creative partners to collaborate with (Designers, Artists, Photographers, Directors, etc) and work with our internal teams (Design, Video, Photo) to ideate as necessary
Work with internal teams on the creative development of T Brand proprietary content
Able to recruit uncommon talent
Cultivate a productive culture and positive morale. Proactively address issues that dampen it
MINIMUM EXPERIENCE
12+ years industry experience
PREFERRED EXPERIENCE
Understanding of editorial storytelling and consumer engagement
Track record of building strong lasting partnerships and repeated client business.
Previous creative/innovation agency experience
Knowledge of how to navigate a media-led organization
Advanced level of proficiency in Keynote, Adobe Creative Suite (including PhotoShop, Illustrator, InDesign, Acrobat Pro and/or After Effects)
Subject matter expert in one or more of the following industries: Beauty, CPG, Business/Finance, Tech or Luxury/Fashion
Bachelor’s Degree
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