The Director, Global Artist Brand Management is responsible for developing and leading the marketing strategy for the artist and their brand, over all forms of media. Primary goals are to maximize visibility for catalogue artists and monetize WMG assets, with an increased focus on streaming and digital platforms, as well as the traditional physical formats. Serving as the primary source of information, inspiration and consumer connection on assigned artist projects is the Director, Global Artist Brand Management’s main focus. They work with key Warner Music Catalogue affiliates around the world to build dynamic and unified marketing campaigns for our catalogue artists.
Work with artist management and A & R to determine the long and short term strategies to connect consumers with the artists’ music
Analyze the artists streaming base, sales and consumption history, available content, and ongoing touring activities to build marketing plans around their catalogue.
Create digital Customer Relationship Management (CRM) marketing tools and data base information. Should be fluent in data analytics.
Work with Art and Production to decide on project imaging, packaging, design concepts, routing and securing artist approvals in a traditional Product Manager role.
Develop marketing tools tailored to each project. Create pre-roll trailers, TV spots, ads, posters, banners, photos, etc. and deliver to deadline for each affiliate.
It would be music to our ears if you also had:
Minimum of 5 years of equivalent experience and a demonstrated track record of accomplishments in strategic marketing, planning, and implementation.
Music/Entertainment industry experience with an understanding of the streaming, online, social media, publicity, promotions, product development and sales fields.
Knowledge of streaming services and best practices
Proficiency in creating presentations and pitches
Excellent leadership skills
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