Function Specific Activities:
Develop corporate branding and communications strategy and ensure the implementation to class-leading standards to build, promote and protect Coca-Cola China's corporate brand and reputation.
Continuously create innovative content and compelling stories to manifest the company's personalities and values by working closely with cross-function teams in BU and bottler partners and seeking innovative platforms / collaborations to reach and engage the target audiences.
Build and maintain a close and solid relationship with mainstream media and social media outlets across China.
Lead issue & crises communications to protect company's reputation
Centrally manage Coca-Cola China corporate archives and assets, including executive bios, press releases/kits, executive speeches, printed materials, videos, and other important documents in both digital and hard copy formats.
Manage third-party vendors/PR agencies (if any) to ensure high quality in deliverables and cost efficiency.
Develop the capability of the corporate communications team with One-Team and Agile spirit.
Knowledge & Experience:
15+ years' experience in communications, branding or marketing. Experience in top PR / Marketing agency, or media outlet is a plus.
Strong media relations and knowledge; social media insight and network is strongly preferred.
Thorough understanding of communications planning and in-depth knowledge and experience of the range and variety of communications channels, platforms and processes to ensure the right communication reaches the target audience at the right time.
Knowledgeable about developing leading edge corporate branding strategy and practiced in the implementation of these across China.
Track record for driving employee communications in complex organizations.
High collaboration spirits and interpersonal skills.
Outstanding project management and organizational skills.
Ability to perform well under pressure and during issue / crisis.
Strong business acumen and business sense.
Mature, agile, energetic individual
Job Requirements:
Years of Experience:
Leadership Behaviors:
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).
COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential.
Growth Behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
SMART RISK: Makes bold decisions/recommendations.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
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