This is a brand new role within the Group which will give you the chance of making an impact on the largest casino brand in the world.
As the marketing director you will lead and manage Casino’s acquisition, cross-sales, retention, monetization and reactivation work. The acquisition will be heavily biased towards digital channels. In this role, intense and continuous interaction with central functions is essential, this includes Central CRM, Media Buying, Performance Marketing, Studio/Production, Business Intelligence and Finance Planning & Analysis.
The role is an integral part of the Casino management team and will build and maintain strong relationships with corresponding functions in other verticals. You will initially have two direct reports: Head of CRM and Head of Acquisition.
Responsible for management of the casino brands
Work closely with Casino product managers for the games categories
Ensuring the successful acquisition within the casino brand via digital channels
Responsible for the cross selling, retention and reactivation through CRM
Day to day management of relationships with internal teams as well as external agencies and suppliers
Contribute to Casino’s overall strategy and objectives in order to optimize the succession of the brand
Review, develop and enhance KPI’s for managing of the marketing activities and concrete ROI management of all initiatives.
Closely interact with and contribute to product development to enhance CRM and acquisition
Interact with and contribute to the development of the VIP promotional tools
Manage marketing efficiency by creating optimal channel and communication plan
Skills and Capabilities
Essential:
Mastery of digital marketing principles and best practices across all channels.
Demonstrable experince in a leadership role in marketing either in online gaming or e-commerce
Creative mindset, supported by strong analytical understanding
Strong understanding of matrix or other flexible working environments
Experience of working in multinational environment and understanding of cultural diversity
Excellent attention to detail and high level of organization and diligence
Able to set clear expectations and demand high performance for self and others
Able to inspire and motivate teams and individuals, and able to identify attract, develop and retain top talent
Demonstrate and value accountability, cooperation, integrity and open communication
Desirable:
Fluent in a second European language
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