Director Americas Field Marketing Hootsuite Vancouver

Job Description: • 2-minute read •
You will create and execute field marketing plans and programs in close collaboration with regional sales, marketing and partner organisations, and will lead the creation of key GTM campaigns and enablement activities to drive new customer acquisition and revenue growth within the Americas region. This will include the development and execution of lead generation programs, planning regional event strategy, counteracting competitor’s campaigns and collaborating with key subject-matter experts such as industry principals.

You have an undergraduate degree in Marketing, Communications, Business, Management Information Systems, or exceptional industry experience, including 10+ years technology marketing experience. You have 2+ years people management experience building and managing a high, performing team that works collaboratively with key stakeholders to drive company and team KPIs. You are a strategic thinker, data-driven and solution oriented marketer, with a deep understanding of the B2B sales process.

You have a strong knowledge of North American and Latin American market and an established network of event producers, publications, influencers, industry associations and marketing network partners in region.

Responsibilities:

Lead the strategic vision and direction for delivering enterprise revenue within the Americas region (including Latin America), setting KPIs and prioritising high impact campaigns
Develop and execute demand creation and funnel acceleration programs in collaborations with cross functional marketing teams to grow Hootsuite market share, including customer acquisition, retention & expansion
Plan and prioritise regional events, roadshow and conference to build brand awareness, generate new leads and nurture existing customer relationships
Collaborate with vertical marketing team to accelerate market share in key industry verticals
Partner with sales to develop an account based marketing strategy
Measure and report on key campaign results and business trends, making adjustments to the marketing plan as necessary
Build strong relationships with key internal stakeholders across different departments, focused on open communication and alignment on top priorities
Lead and manage a high-performing team, responsible for their career development, optimisation of internal processes and removal of roadblocks to enable team to achieve targets
You are great at...

Proven success in international marketing, social media, events and sales enablement
Planning, writing, presentation and communication skills
Collaborating with cross-functional teams
Project management skills

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