You will drive business growth in the South market by acquiring new businesses in digital marketing space, growing business from the existing accounts and building technical, product, platform and domain capabilities of MEC in South.
Reporting of the role
This role reports to the Chief Digital Officer – MEC, India
3 best things about the job:
Get to work on cutting edge ad-tech stacks
Get to drive online traffic and business growth for major clients across sectors
Work on building Marketing Tech stacks for some of the leading online and offline businesses
In three months:
Understand our portfolio of categories and clients and identify business growth opportunities
Understand clients’ marketing and media objectives
Handle day to day servicing and client management tasks
In six months:
Building a strong team with advanced skillsets in Digital Media, Digital Marketing and Ad Tech
Drive innovation in campaign management and platform management practices
Master best practices in AdTech and Marketing Tech space
In 12 months:
Acquire new accounts and strengthen our position with the existing clients
Drive business growth for the region
Responsibilities of the role:
Build and manage a Digital team with expertise in Performance Marketing channels like Paid Search, Facebook, Programmatic media and Affiliate marketing
Build capabilities in managing Branding focused campaigns across platforms like DBM, Facebook and Xaxis
Drive the team to deliver client level KPIs for the campaigns planned
Work closely with the internal teams to meet the service level expectations of the client
Pitch and acquire new clients aligning with the annual business targets
What you will need:
Relevant experience of 8-10 years in Digital marketing
Expertise in AdTech and Digital Media planning
Expertise in platforms like Adwords, Facebook and DBM
Strong in analytics
Experience in new business development and account management
Must have managed teams at least for 3 years
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