Monday, August 07, 2017

Integrated Retail Marketing Director Juicero San Francisco

Job Description: • 2-minute read •
The Work

Be the retail expert: Build strategy for successful partnerships in each of the specialty retail channels. Understand how each specialty retailer is structured (store management, sales incentives, etc.), opportunities for marketing programs, in-store signage and support collateral, and considerations for expansion. Lead the team through the day to day execution of all marketing programs and retail executions. (e.g. in-store demos, testing of new support collateral, etc)
Master Strategic Activations & Partnerships: Work with influencers & strategic partnerships to develop & execute programs focused on acquiring, converting and retaining customers. Execute the A-to-Z of Juicero events, including strategy, design, production, execution, and everything in-between. Partner with critical internal partners to execute strategies that are multi-channel, integrated and reflect audience insights.
Own launch into new channels: Develop Seamless Customer Experience. Partner with customer experience and software teams to develop in-store execution for Big Box and third party e-commerce environments that results in positive end-consumer experience as we expand our retail footprint. Work with internal design to customize and implement marketing campaigns with an understanding of the brand, channel, customer and consumer to ensure alignment, brand harmonization and messaging. Develop relationships with retailer marketing counterparts to plan in-store, or online events, displays, and digital and in-store shopper marketing programs
Support Development of New Marketing Models: Working with the Senior Leadership Team, you will be tasked with exploring new models for selling our unique system into the end consumer. This may include researching 1:1 selling models (e.g. direct selling, community commerce, etc.).
Data Analysis: Collect and analyze sales data and store level insights that will help guide plans and priorities. Provide regular, written reporting to track activity and analyze program results.
The Requirements

Bachelor’s degree required; Marketing or Business preferred.
8-10 years professional marketing required, including 3-5 years managing people.
Retail, specialty, mass, or e-commerce experience preferred.
Proven track record of managing projects and events with a keen attention to detail.
Demonstrated understanding of specialty retail (Whole Foods & Williams Sonoma specific experience is a plus)
Experience working in a 1:1 selling model is a plus.
Experience with agile working processes preferred.
The Perks

Work with like-minded individuals who are passionate and energized about making the world a healthier place!
Drink Juicero’s full catalog of cold-pressed juice at the touch of a button.
Take home a FREE Juicero press and discounted packs.
Enjoy delicious meals prepared fresh every day by our in-house gourmet culinary team.
Weekly company-sponsored wellness and recreation activities such as massages, yoga, soccer, meditation, and rock climbing.
Weekly happy hours + all-hands gatherings.
Competitive health benefits, 401(k), salary, and stock options.
Progressive, dog-friendly workspace, including parking for electric vehicles.
Located in San Francisco’s Mission/Potrero district.
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