REPORTS TO: Vice President, Communications
Role Summary: Develops, plans and implements communications programs to generate positive publicity for L.A. in key international media outlets. Manages international agencies and 3-person team. Reports to Vice President, Global Communications.
Key Responsibilities:
1. Develops, plans and implements creative publicity programs based on the brand strategy to promote the destination in key markets around the world in conjunction with internal PR team members and external PR agencies.
2. Manages day-to-day activities of 3-person in-house publicity team. Accountable to ensure publicity goals from markets are met.
3. Directs PR program execution including stunts, consumer media events and consumer press conferences.
4. Proactively contacts media to discuss story angles to increase consumer media editorial coverage of the destination.
6. Drafts and/or edits various speeches, PowerPoint presentations, brochure copy, news releases, Website articles, newsletter copy and completes other editorial assignments . If necessary, provides or reviews translations.
7. Participates in the development of various marketing plans and budgets.
8. Manages relevant program budgets, ensuring programs are conducted within budget guidelines, noting and reporting monthly variances.
9. Monitors markets for hospitality, travel, PR and social media trends.
10. Participates on industry and/or L.A. Tourism committees and teams as assigned or selected.
11. Assists members in developing and enhancing their own PR efforts through education and consultation.
12. Serves as a brand ambassador for the destination and the organization.
13. Participates in selection process of job relevant outside vendors.
14. Performs other accountabilities and projects as assigned.
QUALIFICATION REQUIREMENTS:
Note: Requires some international and domestic travel.
EDUCATION AND/OR EXPERIENCE:
Bachelor's degree (BA) from four-year College or university and eight to ten years related experience and/or training; or equivalent combination of education and experience. Previous management experience required. Previous PR agency or in-house public relations experience required; travel industry experience preferred. Mandarin and/or Spanish-speaking language skills a plus. COMPUTER SKILLS: Must have working knowledge of and experience with Word, Excel and PowerPoint.
LANGUAGE SKILLS:
Language skills a plus.
OTHER:
Excellent writing, verbal communication and interpersonal skills Analytical capability with proficiency in details Thrives in fast-paced and fluid environment.
Now submit your application online and subscribe to email or follow us on twitter to get similar jobs in the future.
Posts
