Facebook is seeking an experienced sales and marketing leader with demonstrated success managing established and emerging business categories. The Industry Manager will lead the Facebook monetization strategy for the online travel agency businesses within the US. The ideal candidate will be a creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their teams. They will build and manage a small strategically focused / consultative sales team, selling Facebook’s advertising solutions to advertisers. We are looking for a self-starter who has demonstrated success, dealing with ambiguity, successfully manage teams and problem-solving leadership with limited oversight. Ideal candidates will have management experience in a consultative sales environment as well as extensive experience selling cross-network online marketing solutions such as integrated sponsorships and display advertising within the industry.
Play the lead role in developing the holistic business of a travel sub-vertical
Work cross-functionally with In-Market teams, Global Regions, Business Operations, Platform, Measurement/Metrics, and Product Marketing to optimize our client efforts
Consult with Product Marketing to help shape product development in support of client needs
Partner closely with measurement partners to implement best measurement practices to grow client’s business through Facebook solutions
Guide the creation of persuasive presentations and stories that demonstrate the value of Facebook to clients for both b2c and b2b marketing
Identify the winning strategies and scale the insights throughout the vertical
Increase the effectiveness of the team by recognizing opportunities for new approaches
Develop and implement best practices for client interaction, sales and services for Facebook, including a good understanding of working with advertisers and agencies
Build, train and maintain a high performing team
Minimum Qualifications
7+ years marketing and sales experience
5+ years digital media sales experience
Preferred Qualifications
Demonstrated experience using advertising data to craft media strategy
Strong leadership/management experience with the ability to lead cross-functional teams
Experience driving revenue growth with emerging opportunities and established partnerships
Strong understanding of the advertising technology and data/performance measurement trends
Expertise building Direct Response advertising campaigns
Skilled storyteller with experience communicating the benefit of marketing opportunities to brands
Exceptional communication and presentation skills with an emphasis on translating insights, product information, and data in to client value
Ability to perform well in highly dynamic, rapidly changing environment
Proven ability to forge relationships with top marketing decision makers at brands and agencies
Demonstrable success as a leader of change, achieving operational excellence by introducing new performance measures, processes and systems
Avid Facebook user and knowledge of the media landscape, measurement approaches and vertical markets
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