Universal Music Enterprises (UMe), a division of Universal Music Group (UMG), is presently seeking a Senior Director of Marketing in the company’s Santa Monica, CA location. UMe is the centralized catalog marketing division for UMG, spearheading marketing, brand partnerships, sales, licensing, and ancillary exploitation for the music catalog.
This position is a visible and prominent role within and without the organization. This role will be responsible for working directly with Universal artists and their representatives as well as executive staff and departments within UMe. They will recommend, assess and oversee marketing strategies and their impact on business and creative objectives. They will also work with external partners and be responsible for securing their support and participation in campaigns.
Work closely with artists and their representatives to define marketing objectives and oversee campaign execution.
Be a creative visionary, driving progressive marketing campaigns and inspiring innovation across the team.
Collaborate with and drive marketing efforts from other teams at UMe including social, CRM, radio and commercial
Manage the conception, communication and execution of consumer products and other marketing strategies.
Build, maintain and assess external marketing partnerships.
Account for project and campaign marketing budgets relating to UMe activity.
Skills/Abilities:
Experience in music marketing, ideally working with catalog artists.
Strong knowledge of the digital marketplace for music consumption.
Extensive experience in digital marketing, CRM, audience engagement and analytics.
Advertising / media planning experience.
Proven ability to build and manage marketing partnerships.
Excellent presentation and analytical skills.
Excellent negotiation and communication skills.
Needs to be a creative but strategic marketer who is driven by innovation.
Passionate music fan.
Proven strong leadership skills.
Ability to handle multiple projects and operating effectively in a high pressured environment.
Experience:
8+ years of experience in music marketing, ideally working with catalog artists.
Education:
Bachelor’s preferred.
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