The Vertical Marketing Science Manager is charged with leveraging these capabilities on behalf of marketers to measure and optimize their marketing spend on and off FB. This person will develop and execute against the measurement strategy for the vertical including vertical specific application of tools, resource allocation, third party partnerships, and case study development and research priorities. The ideal candidate will have a solid foundation in measurement, analytics, research and statistics as well as a strong client management background. This position is located in New York City.
Driving good measurement with clients will require designing tests and implementing measurement tools to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. Conclusions from this work will showcase what good measurement is and how a client can act upon it to drive business impact.
In some cases the existing measurement products and approaches will not be a perfect fit for clients, verticals, or countries. In these cases, the vertical lead will focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with cross-functional partners in Product, R&D, and Partnerships.
This position will also manage a team of individual contributors across multiple locations with both individual account assignments and project based work to create materials and research across accounts.
Responsibilities
Manage a team that owns a complex set of client relationships across industry and client groups, functions, brands and agencies to drive our measurement adoption objectives
Influence global accounts under their purview to measure true business value by building and create a “learning agenda” that highlights how a client can improve business outcomes by employing better measurement techniques
Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for their verticals
Drive vertical, and industry adoption of preferred measurement methodologies, products, and approaches in support of the “learning agenda”
Mentor a team to conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
Communicate complex research results to senior level clients when needed
Play a major, strategic role in collaborating with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive vertical and client engagement around measurement innovation, including product alphas and beta
Partner closely with cross-functional partners, including the Global Media Solutions’ team
Mentor, develop, and manage a large team of measurement partners to execute against measurement goals
Minimum Qualifications
8+ years of relevant working experience, consulting, measurement technology, research or analytics experience and experience-based aptitude to use data and numbers to formulate insights
Experience in a direct client or customer-facing role persuading clients and driving action based on data
Track record of inspiring action based on data-driven insights
Familiarity with quantitative research methods and considerations
Background in consumer internet and social media
Knowledge of advertising and/or measurement methods and technologies
Track record of operating independently, being detail-oriented, and delivering results in an organized manner
Experienced manager with track record of building teams and developing talent
Experience communicating with both technical and non-technical audiences
Preferred Qualifications
12 + years of relevant working experience, consulting, measurement technology, research or analytics experience and experience-based aptitude to use data and numbers to formulate insights
Advanced degree in Statistics, Economics, Behavioral or Social Science, or business experience in a media measurement field
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