The Director of Business Insights & Analytics will be responsible for unleashing the power of wholesale, retail and consumer data to support effective decision-making and drive profitable revenue across the enterprise. In addition to supporting the analytics needs of various business units (Merchandising, Consumer Marketing, Retail Operations and Retail Development), the objective of this role is to uncover opportunities to grow the business, and influence short-term and long-term retail and wholesale strategy.
Provide insights and actionable solutions to support all functions of the Consumer Marketing Plan (enterprise investment, marketing mix effectiveness, category/item selection, etc.)
Drive the strategy, segmentation and targeting of the Ace Reward program to drive profitable revenue with Ace’s best customers.
Provide insights and actionable solutions to support retail analytics needs of the Merchandising organization.
Provide insights and actionable solutions to support retail analytics needs of Retail Operations and Retail Development (New Business, Peer Grouping, 2020 Vision, Supply Place, etc.)
Leverage internal and external insights and data to identify solutions to improve the economics, operations and relevancy of the store model, as well as drive profitable revenue at wholesale.
Integrate Customer and Shopper Insights into category review process to bolster the customer leg of the three-legged assortment stool (Ace, Industry and Consumer research).
Own all corporate level reporting relative to the customer and the store model (same store sales, metrics reports, Ace Rewards tracking, 2020 Vision Growth Plan Progress Reports, etc.)
Job Requirements
What you need to succeed
10 plus years experience in marketing research, product assortment analytics, or customer segmentation.
BS/BA in quantitative business, math, statistics, marketing or equivalent experience. MBA is preferred.
Proven ability to generate transformational change by leveraging direct and indirect leadership skills with and key analytics driven insights.
Fundamental understanding of key financial and retail performance metrics
Extensive familiarity with analytic and modeling tools (transactional and SKU-level data, CRM technologies, and segmentation/targeting using card behavior, and demographic data preferred). Must be knowledgeable of different quantitative research techniques; familiarity with various data sources
Ability to provide end-to-end analytic support including pulling data, preparing analysis, interpreting data, and presenting the data/findings/strategic recommendations.
Excellent verbal and written communication skills, and posses the ability to present information to external and internal groups
Proficient in MS Word, Excel, Power Point, Access and statistical packages; experience with data mining and query tools; experience with Webfocus data warehouse tools; experience with Teredata CRM tool
Self-starter, strong drive, highly motivated to make change and bring about fact driven decisions.
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