The Director, Brand Marketing Partnerships is a key strategic management role on the global marketing team, responsible for growing and maintaining long-term strategic partnerships with new and existing lifestyle brands, including emerging technologies, mobile apps, social platforms, and digital media. This Director is a dedicated digital strategist with a true passion for uncovering emerging technologies and how to leverage them for strategic partnerships. This senior role will be responsible for leading a team with employees in NYC, Needham, and London.
In partnership with the Senior Director, Global Partnerships and VP, Brand Experience, establish a clear vision, roadmap and go to market strategy for lifestyle and technology partnerships and deliver against objectives and key results
Possess a deep understanding of the technology sector especially in areas of innovation and strategic positioning with an emphasis on travel
Be on the forefront of partnership marketing, advocating best practices and driving innovation by capitalizing on TripAdvisor’s suite of partner offerings
Identify, develop and negotiate brand partnerships, co-marketing and promotional relationships with major brand partners who are a fit with the TripAdvisor platform
Build and maintain a pipeline of new business prospects and develop and maintain strong relationships with key decision makers
Turn insights & trends into compelling narratives reflecting how TripAdvisor platforms can turn a partner brand into a fully realized strategic partnership and with scale
Ensure the business development teams fully manage the end-to-end process from business development, negotiations, execution and transitioning to account management
Identify areas of growth for existing partners to capitalize and maximize
Understand full scope of partner prospect business including industry trends and priorities and determine how a TripAdvisor partnership is a fit strategically
Work closely with TripAdvisor Ad Sales and Ad Solutions to create enterprise-wide strategic partnerships
Collaborate cross-functionally with key business leaders to drive solutions and opportunities for partnerships function
Hiring requirements:
10+ years of experience with brand partnership marketing and business development work with leading technology companies, digital media, or agencies
Expert understanding of current technology landscape, key trends, insights and opportunities, with a deep and authentic rolodex of decision maker contacts in the lifestyle and technology sector
Proven track record of developing, selling and executing a wide range of brand partnerships, promotional activations and cross platform relationship building
Exceptional leadership that motivates and inspires a best-in-class team through clear direction that fully empowers the team to fulfill and execute their roles
Results-driven individual with experience in developing high level relationship building and negotiation
Strong attention to detail, highly entrepreneurial, creative, persistent and highly collaborative
High energy and personality that thrives in a “Speed Wins” culture
Strong experience in navigation and ability to work well across an organizational matrix and interfacing with brand marketing, product and engineering functions
Excellent interpersonal communications skills with ability to formulate and articulate value points, contractual and technical requirements with partners and internal TripAdvisor teams
Ability to uncover and foster high level influencers across many different types of categories and brands to develop mutually beneficially partnerships
Considerable experience in global partnership deal negotiation and execution
Understanding of product partnerships including APIs is a plus
Strong presentation, written and verbal communications skills
Travel is required
Education:
BA/BS or equivalent experience required; MBA preferred
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