Job Description: • 2-minute read •
The Director, Brand Innovation is part leadership role on eBay’s Brand Team, reporting to Sr. Director, Brand Creative. You will oversee the development activations within eBay’s Brand Lab that demonstrate what the brand stands for and showcase eBay’s role in everyday culture. Ultimately, the brand activations will help shape a more modern, relevant, and dynamic eBay.
You’ll partner with agencies and internal teams of creatives, technologists, strategists, photographers, videographers, social media managers, designers, and more to hack, invent, prototype and activate concepts that help change perceptions of the brand, establish emotional connections, and engage the eBay community. In this role, you will be both a thought leader and a doer. You will help set the vision for the activations, own the storytelling around the ideas, and roll up your sleeves to create engaging content and test-and-learn experiences. You will also be in charge of the Brand Lab itself, developing the roadmap, identifying resource requirements, and partnering with key stakeholders throughout the company.
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