The Director, Design Strategy, Global Snacks is a senior design strategist responsible for the creation of dynamic, focused, and smart design plans with clearly actionable goals, decision criteria and design results that will have a major impact on the innovation and growth of multibillion dollars brands across the Global Snacks Group. The Design Director role is particularly pivotal in framing the way business challenges can be resolved through design and serving as a liaison between design, executives, and other internal stakeholders.
As the global media and retail channel environments become more complex and fragmented, consumers experience and learn about brands through a much wider and more complex set of discrete and interdependent channels. Increasingly we live in a world where "everything communicates"- a TV Commercial, a Pack, a Vending Machine, a Delivery Truck, a Website …each experience of which adds for the consumer one more element of emotional connection and understanding of brands.
As PepsiCo builds its Trademarks globally in an increasingly fragmented media environment, it is more critical than ever before that our brands have a consistent, inspiring and compelling "voice" across the diversity of channels and consumer touchpoints.
Design Strategy Development: Takes ownership of the design strategy for specific brands in the portfolio, working in collaboration with the Chief Design Officer, the Head of Design, Global Snacks and group design leaders, cutting across brand, product, packaging, marketing equipment, and advertising. Provides a strategic lens within projects that includes consideration of the brand storytelling, product portfolio, and immediate as well as long-term business goals. Develops clear design Strategy initiatives and processes, and establish foundations for platform development and concepting.
Design R&D and Innovation: Leads strategic design efforts, conducts research activities and effectively translates customer needs into actionable design requirements. Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions. Responsible for delivering appropriate design insights, design criteria, and engaging underlying design.
Design Advocacy: Inspires a holistic approach to design, facilitate multi-disciplinary collaborative ideation sessions, embed strategic design thinking in design processes. Responsible for partnering with crossfunctional leaders within PepsiCo as well as external suppliers to ensure design assets are developed and delivered with strategic value and that the value of design is ultimately maximized.
Qualifications:
12+ years of deep strategic brand design experience (preferably in a global and matrixed environment or working as consultant from a design firm for such organizations)
Extraordinary design taste and skill
Can effectively influence senior levels in the organization across regions and functions; can get things done through formal and informal channels
Effectively communicates (verbally and written) with internal and external stakeholders across all levels
Works well with others to deliver results; keeps others informed and can share successes broadly
Proven ability to effectively incorporate research (including primary and secondary research) in strategic design processes
Track record of building strategic efforts across business units through identification of market trends, consumer and consumer behavior.
Rich knowledge and understanding of consumer and brand behavior, as well as In-store and In-category dynamics, and how those insights inform design.
Can effectively envision and address idea feasibility
Sensitivity to best practices in design thinking
Strong project management and design management skills
Compelling presentation and proposal skills
Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
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