To ensure perfect planning and execution of the brand communication plans for the soccer category in the US. Deliver against brand KPI targets with full cooperation of BU, global and US Brand Comms. Ensure additional development of US campaign and tool kits are consumer relevant, on time and aligned with our global creative direction and/or category creative direction.
Lead in strategic planning phase of the brand communication activities for the US in close collaboration with the Sr. Director Brand Communication and the BU Sr. Director. Ensure cross functional alignment to achieve brand objectives across digital, retail, experiential, events Ensure any US stories that are globally ranged are aligned on the US and Global omin-channel calendar Lead in the planning, briefing and optimization of all US media plans and partnerships. Lead in Category MWB planning and forecasting, and ensure consistent budget visibility to both BU Sr. Director and Sr. Director Brand Comms. Provide strategic feedback and work on alignment with global counterparts regarding US specific plans, tools, and activations Align with BU team to develop a yearly calendar of product launches and stories to inform the larger omni-channel plan Lead in the development of strategic plan, calendar, and tool kits to inform own retail, media, social, experiential, PR, eComm and key account planning and execution Responsible for driving the creation of a comprehensive multidimensional brand communication plan to be used to inform all brand activation interphases (campaigns, in-store, EIM , newsrooms, .com, sports marketing, etc.) Responsible for the daily management of internal and external resources (agencies) in campaign briefings, development and execution. Ensure agency partners are on-contract and managed within brand standards Maintain close strategic ties with global category counterparts to inform global asset creation ensuring all local BU needs are met Work with key account teams and brand design to adapt and localize global tools Lead in the creation of tool kits to support local BU priorities in close partnership with global colleagues and US Brand Activation leadership when necessary Manage a cross-functional team including digital and events, and a virtual team including newsrooms and retail experience to ensure that a consistent and consumer relevant message is brought to life in the US market across all key touchpoints Manage consumer knowledge and competition knowledge tools and processes with internal and external partners Responsible for creating the Brand KPI tracking tools for soccer comms
Key Relationships
Sr. Director Brand Communications Brand Design BU Go-To-Market Sports Marketing EIM Trade Marketing Digtal Marketing In-Store Communications Global Brand Comms leads Agencies Media partners
KPIs
Brand KPI‘s
Marketshare (by category / country) Quality of tools and reporting Execution excellence in brand concepts/stories Budget planning and adherence
Knowledge, Skills and Abilities
Must possess significant marketing knowledge and experience in soccer category Fluent in English (writing and verbal) Experience managing and leading a team required A team player with strong interpersonal skills High level of organization with a structured, methodical way of working Advanced skills across all Microsoft office software Good at building relationships across a variety of levels Strong negotiation skills Strong presentation skills
Qualifications
Minimum of 10 years broad marketing experience 3-5 years+ experience managing communications in a leading sports/and or fashion brand environment Four year college or university degree, preferably in Marketing discipline
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