Marketing Manager Digital Marketing LinkedIn San Francisco

Job Description: • 2-minute read •
The Marketing Manager, Digital Marketing at LinkedIn will be integral to the internal digital marketing agency team and be responsible for driving the performance and expansion of our digital marketing program. You should be comfortable managing large campaigns across multiple platforms and digital marketing channels. In this role you will be working closely with our marketing partners to deliver digital marketing campaigns across all digital channels.

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You should be highly analytical, well-organized and a great communicator/listener, with the ability to keep our customer’s perspective at the forefront of all strategic marketing initiatives. The ideal candidate will have extensive experience using Adwords, Marin software or equivalent bid management tools, Google Analytics, Facebook and other social media platforms. Furthermore, the candidate will also possess a strong technical background, experience in working with marketing analytics, reporting best practices, pixel tracking systems, 3rd party technologies/agencies, requirements gathering, getting appropriate approvals, keeping schedules and budgets, and reporting program performance internally.


Primary Responsibilities:

Strategy and stakeholder management

Serve as the primary day to day digital account manager and liaison between the internal digital marketing agency and the business units
Collaborate with the business unit on strategic guidance and definition of digital marketing strategy
Campaign management

There will be a large focus on leading the global strategy and execution for SEM, but you will also manage campaigns for display, remarketing and paid social
As part of your SEM responsibilities, you will conduct keyword discovery, testing, and optimization; build and execute keyword expansions to drive accelerated program growth
Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment
Report and analyze campaign and keyword performance, on a daily, weekly and monthly basis; compile and present QBRs
Provide performance analyses and make spend shift / optimization recommendations across all channels
Develop forecasts and ad-hoc projections for spend, revenue and ROI
Drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan
Monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
Manage tracking initiatives
Work with digital marketing agency to optimize and expand upon existing campaigns
Work with internal creative team to design ads used for display marketing

Basic Qualifications:

B.S. or B.A. is required
7 years of digital marketing experience

Preferred Qualifications:

Excellent analytical skills
Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
Digital agency experience is a plus
Solid knowledge of subscription marketing
Excellent communication, interpersonal, team building and problem solving skills
Ability to demonstrate resourcefulness, motivation, initiative and leadership
Ability to build creative solutions and drive results
Ability to work with cross-functional teams including web development, IT, sales ops and field marketing
B.S. /B.A. in Marketing or related field is preferred
MBA is a plus

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