Monday, February 20, 2017

Director Ads Product Marketing MPMM Facebook Menlo Park

Job Description: • 2-minute read •
Facebook seeks an experienced leader who is knowledgeable and passionate about advertising products and platforms. The ideal candidate will have experience developing product strategy, product marketing and operating a team across multiple disciplines, including Sales. She or he must thrive as a leader of cross-functional teams, exhibit excellent analytical skills and have a track record of growing advertising-based businesses with large and small businesses. This person should be analytical and a data driven decision-maker, an outstanding communicator with a keen ability to simplify complex concepts. This is a full-time position based at Facebook headquarters in Menlo Park.
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Responsibilities

Recruit, manage and develop a team focused on growing the ads business across Facebook, Instagram and the Facebook Audience Network
Create quarterly and bi-annual programs across the portfolio to drive adoption of critical products and grow revenue in target markets
Represent the team and the business internally and externally
This team informs product strategy in partnership with product management and engineering across multiple product areas and establishes and drives the go-to-market plan for every product in the portfolio through the following skills:
Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
Market assessment and requirements including opportunity size, competitive analysis, target customers and product requirements
Represent voice of the market including qualitative and quantitative feedback on product from clients and partners
Manage product alphas and betas to direct product refinements and identify critical client needs that must be met by the product in order to launch
Define and manage comprehensive go-to-market strategy and plan including positioning, launch strategy, PR, sales and partner materials
Manage the product launch process.
Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders) to deliver world-class products to the market
Minimum Qualifications

15+ years professional experience creating products or programs for marketers
5+ years management experience in product management or product marketing
Product marketing experience in the internet advertising sector and the ability to contribute at both strategic and operational levels
Ability to work in a cross-functional capacity within a dynamic, rapidly changing environment
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