Facebook is seeking a Marketing Manager for its Small & Medium Business Channel Marketing team who is passionate about social media, online advertising, analytics, and driving measurable results. You will launch, optimize, and scale global marketing campaigns by utilizing online channels such as Email, Ads, and Onsite upsell to reach small to medium sized business. Being very comfortable with data and technology, you will drive the analytical insight necessary to achieve maximum impact while figuring out how to get things done without relying on others to do the job. Constantly evolving, you are driven to look for newer, better ways to do things and are always chasing after the next big idea. This position will be based in Menlo Park, CA.
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Build go-to-market plans by planning, executing and scaling marketing campaigns for specific products
Manage and optimize multiple online channels (email, onsite placements, SEM, etc.) to drive day-to-day and long-term performance
Work cross-functionally with multiple internal/external stakeholders to execute marketing plans
Generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement
Design and implement test plans (A/B and multivariate) to understand drivers of response and value
Analyze and communicate results in order to rapidly scale successful programs
Drive team reporting and performance assessment and communicate results to key stakeholders
Identify opportunities for technological and process improvement, quantify impact and drive build vs. buy decision making and implementation
Minimum Qualifications
BA/BS degree in economics, marketing, or quantitative field
Quantitative analytical skills
Experience working directly with product and engineering teams to provide business cases and requirements
Experience providing direction to and leading cross functional teams
Experience in Microsoft Excel, SQL, CSS, and HTML
Experience in marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
5+ years marketing experience with track record of increasing responsibility
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