The senior director architecture is responsible for designing the strategy and road map to establish a personalization capability that transforms existing customer experiences, increases brand engagement and subsequently, improves conversions and ROI. The senior director architecture will serve as the SME working in concert with the Business Intelligence, IT, Digital Commerce, Paid Media and loyalty & Relationship Marketing teams, to turn big data into actionable insights that lead to cross-channel, customized experiences (for content, offers, search, etc.) through the customer journey whether in advertising and search, or on desktop, mobile or on property.
Watch: Career Advice
Position Description
Strong analytical skills and comfort working with data-driven decisioning
Understanding of personalization domains across advertising, search, email, mobile, website, call center, etc.
Strong knowledge of marketing technology and personalization tools, platforms and partners
Translating business goals into meaningful business requirements
Proven track record working with IT
Previous experience with successful budget management
Strong relationship management skills-managing/leading agencies and partners
Clear understanding of ROI analysis Open-minded, strong in communication
Cultivates an environment where associates respect and adhere to company standards of integrity and ethics
Develops and executes technical software development strategy for ecommerce applications and systems using current business roadmap
Develops and implements strategies to attract and maintain a highly skilled and engaged workforce
Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals
Drives continuous process improvement and innovation
Ensures product quality
Executes engineering projects
Provides overall direction
Reduces customer impact (for example, sales loss) due to applications systems issues
Minimum Qualifications
Master Degree in Computer Science or related field and 15+ years’ experience of running sciences and technology Organization. Building a world class science, technology and product team experience.
Additional Preferred Qualifications
Strategy Development & Execution
This role will present and seek buy-in from Sr. Management at levels of VP and SVP in terms of vision alignment. The technology vision should align fellow engineering directors and Sr. directors.
Develop enterprise personalization strategy vision and road map mapping out the path to the future state
Collaborate with capability and channel leads ( e.g., IT, Paid Media, Digital Commerce, Mobile, Loyalty and Relationship Marketing) to devise the business requirements necessary for each channel and use case
Work with IT and Business Intelligence to identify data and marketing technology partners, platforms and solutions required to operationalize personalization delivery
Create business cases for personalization efforts identified in the road map
Serve as project manager and champion for all personalization efforts
Partner with Business Intelligence to define and identify data, models, and business rules necessary to activate the personalization business requirements
Aid in the personalization execution efforts (pre-launch, pilots and post launch)
Monitor and evaluate programs in market and devise optimization plan while considering the next phase of personalization
Set direction for vendors and manage appropriate relationships
Continue to identify innovation opportunities
Team Leadership & Management
This role will lead technology and architect teams and
Set technology vision and road map for products.
Establish technology leadership to allow tech teams to align technology development and processes.
Analytics
Establishes metrics, dashboards and reporting for personalization programs in market from initial strategy through to detailed execution, and evaluates and interprets key metrics to continuously advance efforts
Budget Management
Technology area of investment. Hardware and software purchase decision and budget for hardware and software will be managed by this position.
Send To A Friend
Posts
