The Senior Product Marketing Manager will lead the planning and development of product content (across all channels) that effectively delivers on our Corporate Brand, and the value proposition of our products. This important role will have strategic responsibility for the creation and maintenance of content that effectively communicates, positions and persuades. Correspondingly, ensuring that the content is effectively distributed to target market segments with clear and measured objectives. This position will focus on the flagship Pindrop product offering Fraud Detection System and will report to the Director of Marketing & Brand.
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Lead the development and maintenance of accurate, valued and compelling product communication materials, including product data sheets, web pages, infographics, social media posts, videos, webinars, ebooks, white papers, and presentations.
Work with Marketing Operations to develop key performance metrics to evaluate campaign/content success, and create ongoing feedback loops for expedited learning.
Collaborate with Product Management and Sales to create accurate, clear and “on-message” communications requirements.
Generate effective communication pieces in a variety of media, ranging from formal product collateral material, website pages, to email, and informal blog and social media communications.
Create targeted and compelling communications for various vertical markets and personas.
Work with Ad Agency, outside contract workers and internal Marketing resources to produce high quality content across all channels (including Trade-Shows).
Monitor industry, competitive and technology trends and effectively leverage into all product communications.
Requirements:
4+ years of product marketing communication experiences demonstrating a results oriented approach in highly competitive or technical industries.
Strong strategic and problem solving skills.
Exceptional written, verbal and interpersonal skills
Strong track record of delivering tasks and projects in a timely manner with outstanding quality.
Ability to thrive in a high-energy, unstructured environment and a willingness to do whatever it takes to support the team
Experience with tools including Marketo, Wordpress, Adobe InDesign, and HootSuite.
Business-to-Business experience in information security, financial services, call centers, telecommunications and/or fraud is preferred.
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