The Director of Customer Retention and Loyalty Marketing is a key position on Blackboard’s North American Higher Education (NAHE) marketing team. This person will be charged with building a highly-engaged user community from the 650,000 college instructors who use Blackboard in North America. This person will also lead the team responsible for customer user groups, events, newsletters and educational webinar programs – including Blackboard’s highly-touted Exemplary Course Program and Innovation Teaching Series.
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Build a community and drive engagement from the hundreds-of-thousands of college instructors who already use Blackboard products.
Develop and manage new customer loyalty programs that leverage digital media, community sites, online events, marketing automation and account-based communications.
Take ownership and grow Blackboard’s existing customer retention programs.
Develop new communication strategies that enhance the customer’s journey throughout their lifecycle with Blackboard.
Analyze customer data to identify retention programs by market segment.
Manage a skilled team of enthusiastic marketing managers.
Measure and be accountable for program results.
Maintain program budget.
Required Qualifications
Proven experience in building and promoting large-scale customer loyalty/retention programs.
At least 10 years of marketing leadership experience – B2B or B2C.
Exceptional expertise in digital, social and content marketing.
Experience working in a matrixed organization to execute initiatives through cross-functional teams.
Willingness to roll-up your sleeves to execute key initiatives, while also managing others.
Outstanding communication and organizational skills.
Work from Blackboard headquarters in Washington, DC
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