Reporting to the SVP, Group Director and working largely on Mars and Pepsi business, the Account Director, Food Category will be a part of a collaborative, fast-paced team relentlessly focused on revenue growth in the food category. This is a key role for a dynamic and accomplished integrated sales executive who will be responsible for achieving advertising revenue goals while covering account assignments.
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Build and manage client and agency relationships for sales of advertising for Time Inc. and work with agencies and client.
Work closely with the Time Inc. data research and insights teams, to bring to life data focused/first to market opportunities across the Kraft business.
Drive sales of integrated marketing ideas and opportunities.
Bring innovative and data focused ideas to the table to package and sell Time Inc. print, digital, mobile, video and programmatic assets in the food category.
Monitor progress of sold advertising / marketing programs to ensure delivery and client satisfaction.
Stay apprised of developments in the advertising marketplace, including new ad units, technologies and competitive developments. Be capable of positioning Time Inc. among a broad competitive set.
Have fluency analyzing, interpreting and delivering media metric information to clients, and evaluating contracts and buys based on this information.
Have experience coordinating integrated, cross-platform programs and the ability to work collaboratively across the organization.
You have:
Bachelor's degree.
Proven track record of success in leading the development and sale of large scale, multi-brand integrated programs.
Strong understanding of DMP and programmatic advertising
5-10 years of integrated advertising sales experience recommended or strong background in Account Management or Client Service at a Marketer or Agency.
High level contacts at client, agency and activation partners.
Entrepreneurial, self-motivated and proactive, but also a strong team player.
Strong and dynamic presentation and communication skills.
Capable of multitasking and working in a fast paced environment.
Ability to provide strategic and creative direction.
Ability to navigate a complex multi-platform sales environment.
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