The Director of Content and Social Marketing at Salesforce is responsible for the strategy, planning and execution of content and messaging across social and other marketing channels for Salesforce corporate and product messaging and campaigns. This position requires a combination of marketing and publishing mindset, with the most important aspect being to think "customer first." A content marketer uses storytelling to make our brand more human, accessible and relatable.
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Your leadership in setting a vision for Salesforce's content and social strategy, motivating a high-performing team and collaborating across the company are critical to the success of this position.
Responsibilities
The Director must think like a marketer, but act like an editor of a newsroom, leading the development of relevant and successful content daily
Set the content and social strategy for the company. Execute on monthly, quarterly and annual plans
Influence and align Salesforce's digital strategy with the execution of content and social messaging
Prioritize key content asset development for the company that include but are not limited to blog, eBook, interactive content and video to grow traffic and leads
Align Salesforce's social strategy with the messaging priorities of the company. Find, pitch, and delegate story ideas for content and social
Collaborate across the company to source content and align with the goals of departments
Manage and lead a team of content and social managers
Measure, track and reassess the team's content and social strategy based on performance of assets and messaging
Experience/Skills Required
5-10 years of marketing experience related to content marketing and social media with preferably 3-5 years at a technology company
Ability to lead and motivate a team of people who are experts in their field
Understanding of emerging content and social technologies along with an ability to make decisions to maximize the impact of the technologies for Salesforce
Excellent communication and collaboration skills
Ability to collaborate across departments and provide leadership of ideas
Self-motivated individual capable of working in a fast-paced, creative environment
Understanding of CRM and cloud computing
Bachelor's degree or higher
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