Lead, develop, and grow a high-performance HCM product marketing team
Conduct thorough market research and competitive analysis to understand and effectively communicate Workday’s differentiators
In close collaboration with peers in the corporate marketing team, develop product collateral, including white papers, website content, data sheets and presentations to support Workday's outbound communication, demand generation, and sales efforts
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Collaborate with product strategy leaders to package, price, and position new and innovative applications
Support sales & presales with focused training and sales artifacts (battlecards, FAQs, positioning guides, objection handling)
Support Workday's marketing efforts to design and execute on marketing campaigns, including: website strategy and online advertising; trade show and conference speaking; industry briefs and primers; online and offline seminar development
About You:
Deep knowledge and background of the HCM market space including core HR, compensation, benefits, performance management, succession, recruiting, learning, and workforce planning
Dedicated team leader, passionate about building supportive environments to elicit high performance from direct reports
Experience crafting winning go-to-market strategies. Define objectives, develop messaging, create plans for various segments, and develop metrics for measuring success
Strong project management skills. Able to manage multiple priorities in a dynamic environment.
Skilled at working across functions and gaining alignment across teams
Must love to work in a collaborative, fast moving environment. Objectivity and openness to others' views and continuously builds a positive team spirit
Minimum of 7-10 years of related product marketing experience, with a proven track record successfully marketing SaaS applications
Bachelor's degree
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