Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for.
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Responsible for the development, expansion and implementation of Customer Relationship Management (CRM) programs, promotions, and partnerships
Leverage future-state CRM / Social CRM best practices to grow scalable insights on movie enthusiast consumer segments
Lead innovative data-driven incremental actions across guest journeys to drive sales & engagement
Responsibilities
Lead and implement loyalty / CRM Programs
Develop business plans and multi-channel marketing for Disney Movie Rewards (DMR) to boost program awareness, member acquisition and ongoing retention
Optimize DMR value proposition – source partner offers, best rewards, and member experiences to maximize personalization & engagement
Lead all DMR-specific partnership opportunities – at title, franchise, and program level, including internal business units & retail opportunities
Develop & implement VIP membership programs to provide exclusive benefits and services to core guests
Drive incremental revenue opportunities, such as cross-sell, pre-sell, gift with purchase, purchase with purchase, etc. to monetize member base
Ensure DMR key learnings & data insights are reported to Senior Management and relevant stakeholders
Develop and execute contact strategy across acquisition and retention life cycles, including strategic direction, segmentation, testing, and creative execution (mobile first, social CRM-driven, from triggers to title-driven campaigns)
Lead multi-channel creative & content / asset needs (site, email, social, promotional, etc.)
Manage promotions to drive member acquisition and engagement (sweepstakes, coupons / rebates, special offers, etc.)
Develop culture and discipline of testing, research, competitive analysis and data-driven decisions to optimize future plans
Basic Qualifications
Full understanding of CRM / Social CRM principles and best practices through practical, hands-on experience managing digitally forward campaigns
In-depth knowledge of loyalty program marketing and promotions (including testing, reporting, acquisition, retention, and engagement)
Ability to test and optimize data-driven strategies to drive personalization, next best action and predictive modeling
Ability to turn complex data and insights into easily understood data stories
Strong project management and ability to multi-task
Excellent communication skills and ability to enlist cooperation among external partners, vendors, agencies, etc. in addition to internal stakeholders
Ability to motivate, manage and develop staff
Preferred Qualifications
A minimum of 8+ years experience leading significant CRM programs
Ability to balance creativity and innovation with being analytical and financially astute
Consumer-centric attitude and experience preferred
International experience a plus
Agency or entertainment category experience preferred
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