TripAdvisor is looking for a talented and inspirational creative leader that brings together product centric design with a strong brand sensibility. The role requires individual to have a solid track-record of interactive design experience working with large consumer websites and associated online marketing campaigns. Individual must have experience working with product / business partners to translate business and brand goals into creative executions that have demonstrated impact.
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Responsibilities include:
Develop and execute strong design vision for TripAdvisor brand across website [desktop & mobile] and marketing campaigns
Partner with Product team to translate business goals into strong design elements that can deliver on key business metrics, elevate site design, and enable a strong user experience
Partner with Brand Marketing to develop strategically sound and holistic brand and marketing creative executed with excellence and leveraged across all touch points (including mobile and offline advertising); creative programs must meet business objectives and advance our brand strategy
Ensure designs and interfaces communicate consistent, effective experiences and messages across a wide range of deliverables; ensure design across all mediums are in alignment with core site and branding strategy
Identify, sharpen, and evolve brand vision and value through creative communications
Lead style guide development with product, brand, and engineering partners to enhance design and enable more consistent user experience across the web-site
Create and evolve global brand guidelines; manage and oversee development and sharing of global identity assets and templates; development and management of all new and existing brand marks
Unify global vision across all TripAdvisor points of sale, lead creative development and adaptations
Provide quality control over concepts and projects
Lead team of 15+ core and brand design and copy staff – hire, supervise, mentor, and inspire the creative team
Raise creative excellence in all POS and help infuse brand identity into corporate culture, helping us "live the brand"
Desired skills and experience:
Minimum of 10-12 years of experience leading and managing teams
UX based, product and brand oriented design portfolio
Ability to work with Product Marketing teams and translate product and business goals into impactful design; An ability to support creative goals and business objective
Knowledge across multiple devices (e.g., tablet, mobile, etc.) – mobile design experience strongly preferred
Powerful portfolio of a creative that demonstrates originality, innovation, problem-solving, and personal expression
Experience creating and managing global brand identity systems
Strong communication, organizational and problem-solving skills
Has conviction to champion their perspective but are also able to successfully collaborate with other point of views
An innate ability to simultaneously support creative goals and business objectives
A talent for managing multiple projects simultaneously, from concept to completion; exhibit flexibility and ability to create multiple creative concepts and speed
Flexible and open to change and new information; adapts behavior and work methods accordingly
Strong interpersonal skills; a team player, positive highly collaborative, and ability to negotiate, and innovative thinker
Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people
Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events
Clear communication through expression of facts and ideas in a clear, convincing and organized manner
International/multi-language interactive experience a plus
Bachelors or Masters degree in Graphic Design or related field in Information Design, Interaction Design, Human Factors; Basic understanding of CSS, HTML-5
Strong negotiating and communication, organizational and problem-solving skills
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