The Director, Digital Sales is responsible for managing the digital content business for Sony Music Entertainment with select digital and subscription partners.
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This role will handle relationships with key subscription services and will direct EPIC overall business at the partner level
Manage accounts through relationship cultivation in an effort to grow each account’s business, maximize revenue and exposure for artists.
Develop market expertise through continuous focus on and knowledge of the competitive and market environment
Interpret data to form actionable intelligence that helps shape and sustain campaigns
Create compelling pitches for artists to excite and engage partners
Drive new business initiatives, concepts and products for the Epic brand
Propose and execute marketing and platform campaigns with timely featured positioning for Epic’s artists, new & catalog releases, and other strategic initiatives
Seamlessly blend partnerships with artists and brands to deliver optimal project results
Must have a background in building fan focused plans tied to subscription platforms.
Focus on promotion and microsite set up to drive fans to streaming partners
Cultivate strong relationship across multiple accounts, including content/editorial, product marketing, sponsorship, executive levels, and related 3rd party service providers
Work closely with research and analytics teams on market trends, gain insights, identifying opportunities, and understanding consumer behavior on streaming platforms
Travel with artists to partner showcases, sessions and industry activities
Lead frequent partner calls and business presentations with the accounts
Regularly communicate the status of artist campaigns, new initiatives, and other account activity to the labels and other teams
Ability to solve operations, reporting, technology, and business issues to ensure efficiency
Qualifications:
Exceptional interpersonal and communication skills
Impactful presentational skills to convey information and results clearly
Ability to work effectively under pressure and balance priorities
Excellent time-management, organizational skills and strong attention to detail
Knowledge of app creation and GIF’s/stickers
Ability to take broad campaign concepts and translate into partner specific initiatives that result in sales/streams and impressions
Ability to understand operations, delivery and technology issues.
3-5 years prior experience at a digital content services company or digital services provider
Demonstrated experience in subscription services
Prior experience in account/client management, digital content sales and/or digital marketing
Streaming Activity Analytics/Reporting/Strategic Analysis experience required
Working knowledge of the music industry, and a passionate commitment to music and artists
Able to attend artist shows and partner events
Proven record of sales and revenue growth
Proficient in Excel, PowerPoint, and Word. Proficiency in Keynote is preferred
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