The Design Innovation team within Global Design translates the business's top innovation priorities into product strategies, consumer experiences, brand direction, and new ventures that are globally scalable and relevant for PepsiCo. Design Innovation Director will be responsible for all aspects of the front-end design process, ranging from problem definition, performing and analyzing consumer research, to brainstorming ideas and visualizing concepts. He/she is fueled by imagination and creativity, and loves the challenge of creating what has not yet been created. Support the development and delivery of a wide range of innovation projects. S/he will help deliver projects from initial ideation and concept development, and support pilot and commercialization efforts:
Watch: Career Advice
Provides leadership and content development for cross-functional teams in the front-end innovation process and activities (across observation, analysis, directions, ideation, concept refinement) that will lead to strong and high-quality outputs and concepts.
Has the ability to visualize new design platforms / products and can effectively leverage design tools (e.g. sketching, prototypes, video etc.) to bring their vision/recommendations to life.
Creates strategic framing for initiatives and projects, ensuring that future products/portfolios/platforms are aligned with business and brand objectives
Should have experience with quantitative methodologies for demonstrating new concept value propositions, benefits, and positioning
Has strong experience in conducting ethnographic research, creating methodologies, and planning.
Provides design leadership around innovation analysis and synthesis, including the ability to framework, articulate definitive innovation insights, clear design principles with clear link to ideation and idea refinement
Able to develop criteria and point of view on innovation opportunity areas and prioritization
Has a strong capability to identify people's unmet needs and is able to articulate and deliver that into a design strategy and business opportunity.
Able to plan and facilitate dynamic work sessions for both small and larger groups who may not be familiar with the innovation process or culture of innovation.
Has experience in developing prototype and pilots for services, experiences, or in-market experiments. Able to lead "lean startup" build-learn-measure methodology.
Influences with strong character as a cultural steward, providing clarity and direction in a fast moving culture. Must be an articulate communicator comfortable defending ideas, enrolling business partners, educating teams on methodology, and presenting to high-level stakeholders. A positive and motivating leader for innovation teams to build a strong innovation culture.
Qualifications:
Bachelor's degree in Design, Masters preferred
10+ years of Design Strategy and Design Innovation experience
Proven ability to communicate with a technical organization (e.g. R&D) and a creative marketing organization
A creative problem solver and dot connector
Strong presentation skills
Ability to work in dynamic work environment
Can build strong relationships with multiple stakeholders and project leads
Prior Global Experience preferred
Prior Supervisory Experience preferred
Send To A Friend
Posts
