The Reserve SR Director role will oversee nationally our Reserve strategy and activation. This person will develop a strategic vision and will establish our Reserve approach and key platforms to help us beat the competition in this highly competitive channel. This role will be responsible leading and managing multiple agencies, national partners and work closely with the Brand Teams, CP&A, Strategic Accounts Marketing and the Divisions. This role requires a strong analytical, strategic and commercial background to help influence key stakeholders across the marketing and sales functions. Experience in the luxury sector is an added benefit. You will need to ensure all divisions and support agencies are focused against the key reserve execution to growth. Additionally, this role will look to leverage Global Diageo Bar Academy tools while also collaborating with the Global On-premise and Reserve community. This role provides an expertise in this channel of the business and is focused against understanding the trends and influences within it.
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Management Responsibility
This person will be indirectly responsible for the management of the External Agencies and National Partnerships including budget management, resource allocation and performance reporting. The role will indirectly be managing sampling agencies dedicated to the Diageo Business. The total annual spend with both of these companies combined is $XXM.
Decision Making
This role will be responsible for managing and influencing a large number of key stakeholders as well as implement a strategy and key programs that will drive the reserve long term.
Key Outputs / Deliverables
Build and shepherd National strategy and for competitive advantage
Lead a team that can manage and make decisions to
Orchestrate a team that can help grow and evolve for maximum competitive advantage
Drive visibility, performance and executional excellence for World Class and Business of Bars platforms
Explore and create new commercial ideas and programs to help drive success and “New” thinking
Create and manage programs that give our brands a competitive advantage at the moment of choice…”365 essentials” on premise
Act as key liaison between the brand teams, Divisions, Strategic Accounts Marketing and CP&A for trends, insights and strategic direction for Reserve.
Help create and manage programs that can be delivered in a turnkey approach to the field
Communicate across multiple stakeholders and manage Key Performance Indicators
Drive decision making of management of all External Agencies
Support the compliance agenda for the broader team against the Diageo Marketing Code and Diageo Code of Business Conduct
Experience
MBA Preferred, with 10+ years with business Sales or Marketing experience, preferably in the TBA Industry
Prior direct People management
Experience with sales and marketing in the On-Premise Channel
Experience with managing multiple outside agencies
Proven budget management experience – CPS understand a plus
Knowledge of industry Regulations, market trends and competition
Strong working knowledge of Microsoft Office
Proven ability to influence across varying levels within an organization, managing up, down and across the business.
Excellent written and verbal communication skills
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