Edelman Intelligence is seeking a senior leader to manage and develop its business, teams and operations in the United States Region. An integrated research & analytics consultancy, Edelman Intelligence is an autonomous and global business within Edelman. The US Region is the largest operation of Edelman Intelligence Globally, both in terms of team size and revenue. The US Head will report to the Global MD of Edelman Intelligence, and operate in partnership with the Edelman US leadership team.
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The successful candidate will have a track record of successfully managing a client service business both financially and operationally. The successful candidate should have advanced knowledge and understanding of the latest and optimal research and analytics tools and methodologies. Including primary research (e.g. Opinion research, consumer segmentations, reputation and brand measurement, message development and testing) Secondary research ( e.g. media measurement, issue detection and monitoring, media analysis, benchmarking and whitespace analysis) and Digital analytics ( e.g. Social listening, owned media analytics, content performance analytics, channel mix optimization, A/B testing, multi-channel engagement tracking, etc.)
RESPONSIBILITIES
Manage and lead the Edelman Intelligence US team (50+ consultants spanning across 4 offices)
Drive culture alignment with Edelman principles and values, identify top talent and mentor staff with emphasis on collaboration, quality output and career development
Ensure that insights, research and data analytics are an integral part of our client counsel and programming which includes integrating our offerings and developing a strong cohesive team
Collaborate with Edelman colleagues to bring quality research to our client engagements and deliver outstanding insights that that provide high-quality results for the client
Monitor and forecast business performance and the costs and resources across the US in partnership with the Finance team
Responsible for US revenue growth and profitability of client accounts to meet firm revenue goals
Accountable for the quality of P&L management and the alignment between local and global strategy
Direct the pricing of projects to provide value to the client and at the same time meet firm revenue goals
Actively coordinate NB strategy, identify, prioritize and amplify opportunities
Participate in new business pitches and proposals, in partnership with Edelman NB teams including the production of audience diagnosis, market research to deliver insights and testing methodologies to inform and validate strategic and creative options
Lead internal and external new business opportunities and participate in national and global new business pitches
Engage directly with clients and provide counsel on research and analytics offerings and solving specific client business problems
Establish trust, respect and credibility as a leader and business partner
Provide strategic counsel to clients throughout all stages of the process and deliver exceptional research that meets the client’s business needs across the research and analytics
Take a consultative approach to designing, selling and executing using appropriate methodologies and tools to meet client’s needs
QUALIFICATIONS
15+ years of professional experience in market research, marketing, insights, analytics, strategy development, or consultation.
Track record of building successful relationships across organizations to promote the impact and value of research, analytics and insights.
Strong leadership, organizational, written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage.
Ability to turn data and analysis into insights and metrics that can be actionable in the context of Communications and Marketing strategies and campaigns.
Strong knowledge of marketing, media, social, web site analysis, consumer targeting tools, and vendors, including both quantitative tracking and research methodologies.
A broad understanding of core and emerging analytics methods, approaches and statistical techniques and how they can be deployed to drive value.
Ability to provide client consulting that leverages multiple sources of insight and data.
Demonstrated ability to assess reporting and modelled results from perspective of business / operations leads and to adapt output accordingly.
Experience writing proposals, ensuring projects are profitable and managing a P&L.
Ability to get to the heart of issues quickly and act decisively while seeing the “bigger picture” and executing and communicating clear messages to the business as a whole.
MBA and/or advanced degree in data science, business intelligence or related field of study is preferred.
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