In this position …
• You’ll be responsible for all day-to-day paid social operations on an account and be the main point of contact for paid social. You’ll provide strategic direction and leadership within the digital group to deliver the most effective and innovative communications plans, and manage the career paths of supporting social staff within the digital department.
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• Plan Development and Maintenance
• Formulate paid social strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies
• Assume lead role in integration of client’s social efforts and demonstrate full understanding of client’s businesses as basis for all future work
• Evaluate / approve recommendations and presentations before sending to client
• Present innovative, business building social recommendations within the digital realm
• Assume ultimate responsibility for all implemented programs
• Review accounts to ensure that they are operating profitably and efficiently
• Investigate all new opportunities from a broad perspective to determine appropriateness and soundness of idea or company
• Continually seek innovative and breakthrough ideas, approaches and solutions
• Team Management and Leadership
• Lead Associate(s) and/or Manager(s) in thinking strategically about paid social’s role within the media mix and help teams define tactical game plans to set social strategies and developing media plans to address client needs
• Delegate work effectively so as to not only teach direct reports, but to also deliver seamless work to client
• Guide and counsel Associate(s) and/or Managers(s) on day-to-day activities
• Train Manager(s) in paid social and marketing disciplines as well as the specifics of the client’s business and industry
• Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group
• Encourage and support staff attendance in various media training programs
• Manage group dynamics between Associate(s) and/or Manager(s)
• Accurately, objectively and constructively evaluate performance of Associate(s) and/or Manager(s) via talent development process
• Foster an environment which encourages intelligent risk taking, innovation and creativity
• Advise and direct planning staff regarding strategic points-of-view
• Monitor quality control on daily workflow and that all processes are followed including training and Tempo
• Keep abreast of current events, media trends and any target market industry trends that impact client business
• Get involved in financial aspects of the account budget, staffing, projections, etc.
• Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Strong recommendation of completion of WPP business classes, including: Strategy, Working Across Cultures, Marketing, Business Acumen, and Growing and Winning Business
• Check for accuracy, timeliness and quality of all media group outputs
• Demonstrate a desire to create improvement and better outcomes through innovation / approaching things in new ways
• Think of new solutions to your work / client challenges
• Account Management
• Provide stewardship advising on all paid social matters that fall within scope of agency assignment
• Coordinate the work of MEC disciplines, industry groups and media partners; assist with integration of other client and MEC agencies
• Maintain strong working relationships with both internal and external contacts
• Manage worldwide planning resources in the U.S. and abroad, where applicable
• Provide support to regional offices and/or partners, where applicable
• Maintain and encourage an open environment for the media partners to approach MEC first with opportunities and innovations
• Participate in Agency / departmental task forces, project work and new business for MEC organizational impact
• Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Our Requirements
• 5 to 7 years of related media planning experience, with focus on team leadership and management
• Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred
• Possess and demonstrate excellent understanding of media fundamentals, including media math and communication goals
• Demonstrate strong proficiency with systems/tools
• Excellent quantitative skills, including analytical abilities and math proficiency
• Demonstrate sharp, critical thinking and effective problem solving skills
• Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports
• Ability to handle conflict resolution situations between team members internal and external to our media
• Ability to handle conflict situations at the client level working to defuse the issue and seek resolution to the client’s needs while maintaining MEC values
• Ability to handle ambiguity in situations where not all the data is known but a decision is still required
• Ability to provide and receive feedback with MRI (most respectful interpretation)
• Adherence to tight deadlines while delivering flawless work
• Extremely detail-oriented, with clear and proven organizational skills
• Excellent verbal and written communication skills
• Show ability in training and leadership capability
• Consistently act as Leader as defined via ONE MEC’s Leadership attributes
• Exhibit passion through appropriate participation in team, agency, and industry initiatives
• Demonstrate genuine curiosity and interest in our clients & their business
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Ability to travel up to 25% of the time
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