Group Directors manage the analytics relationship and team, both strategically and operationally, across a book of Data Sciences business. They take the ultimate responsibility for all work done by their team, ensuring successful client delivery. As a leader within Data Sciences, Group Directors are also responsible for helping to set the team vision and strategy both nationally and locally as well as for fostering industry-leading capabilities.
Razorfish Data Sciences group is responsible for data driven strategic thinking and insight across multiple client engagements.
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Discover new paths for growth for our clients through rigorous analysis of consumer data
Help optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on our clients’ marketing investments
Identify key client customers for retargeting and advertising
Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client
Responsibilities:
Job Specific
Manage a team performing analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
Create measurement strategies, learning agendas and roadmaps with input from internal stakeholders
Package deliverables in an articulate and easy-to-understand fashion with a clear storyline that addresses client business needs
Understand the client’s business, develop innovative approaches to solve their questions and present deliverables in a compelling manner that articulates their business value and impact
Maintain positive, collaborative partnerships with key internal stakeholders and clients
Exhibit strong analytical, project management, storytelling and communication skills
Partner with Business Development to identify opportunities for business growth and development across new and existing accounts
Management/Leadership
Lead a team by managing performance, setting the vision and strategy and facilitating its operations to deliver quality and timely deliverables
Clearly define project deliverables, timelines, and dependencies for junior team members, internal stakeholders and clients
Provide leadership to local and national CI by driving CI initiatives, elevating the work, providing training, and sharing knowledge and best practices
Empower direct reports to own their client relationships and projects and to contribute to the success of the CI team and Razorfish
Recruit and retain high performing individuals
Provide thought leadership internally and for clients
Author white papers, POVs and other industry thought capital and attend and speak at conferences
Showcase subject matter expertise in a domain such as mobile, performance marketing, ecommerce, web analytics or social
Qualifications:
Hard Skills
SQL, SAS (or Stata), Microsoft Office products, Tableau
Education
MBA or Master’s degree in quantitative studies, Ph.D. a plus. The equivalent combination of education, training and work experience may be suitable
Experience Requirements
10+ years of work experience in a quantitative business environment
5+ years in marketing analytics
Milestones
Has successfully led large scale and complex marketing analytics engagements
Has a mastery of the digital analytics space and has innovated to develop new opportunities
Has demonstrated thought leadership within their organization by becoming a subject matter expert within an analytics domain and has evolved that domain
Has exhibited strong communication skills with CMO level roles and has the ability to explain complex concepts to diverse audiences
Has demonstrated leadership in their organization by establishing a team vision and strategy and operationally by focusing on resource allocation, staffing, training and recruiting
Has managed and/or mentored across a large team – advocating for them, delegating responsibilities and providing training, project and career support
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