In this position …
• You’ll be responsible for all day-to-day digital operations on an account. You’ll provide strategic direction and leadership within the digital group to deliver the most effective and innovative communications plans, and manage the career paths of supporting digital staff.
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• Plan Development and Maintenance
• Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies
• Assume lead role in integration of client’s media efforts and demonstrate full understanding of client’s businesses as basis for all future work
• Demonstrate understanding of 3rd party research methodology and how data can be used to shape client conversations
• Evaluate / approve recommendations and presentations before sending to client
• Actively promote MECs ambition and values to all media partners by establishing strong relationships with key media owners
• Present innovative, business building digital recommendations
• Assume ultimate responsibility for all implemented programs
• Enforce key investment tenets around KPI's
• Review accounts to ensure that they are operating profitably and efficiently
• Assist with the update of department revenue and staffing charts
• Investigate all new opportunities from a broad perspective to determine appropriateness and soundness of idea or company
• Manage MEC’s digital planning and implementation resources (and partner agencies where applicable) to deliver quality and timely programs & buys
• Continually seek innovative and breakthrough ideas, approaches and solutions
• Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and helping advise on implementation
• Team Management and Leadership
• Lead Associate(s), Sr. Associate(s) and/or Manager(s) in setting brand strategies and developing media plans
• Delegate work effectively to not only teach direct reports, but also deliver seamless client work
• Support partnerships between Associate(s), Sr. Associate(s) and/or Manager(s)
• Train Manager(s) in media and marketing disciplines as well as the specifics of the Client’s business and industry
• Encourage and support staff attendance in various media training programs
• Manage group dynamics between Associate(s), Sr. Associate(s) and/or Manager(s)
• Accurately, objectively and constructively evaluate performance of Associate(s), Sr. Associate(s) and/or Manager(s) via talent development process
• Foster an environment which encourages intelligent risk taking, innovation and creativity
• Advise and direct planning staff regarding insightful and strategic points-of-view
• Monitor quality control on daily workflow
• Keep abreast of current events, media trends and any target market industry trends that impact client business
• Get involved in financial aspects of the account budget, staffing, projections, etc.
• Assist in networking, interviewing, hiring, training, mentoring, developing, and evaluating team members
• Strong recommendation of completion of WPP business classes, including: Strategy, Working Across Cultures, Marketing, Business Acumen, and Growing and Winning Business
• Demonstrate a desire to create improvement and better outcomes through innovation / approaching things in new ways
• Think of new solutions to your work / client challenges
• Create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work
• Account Management
• Advise on all Communications matters that fall within scope of agency assignment
• Coordinate the work of MEC disciplines, industry groups and media partners; assist with integration of other client and MEC agencies
• Maintain strong working relationships with both internal and external contacts
• Manage worldwide planning resources in the U.S. and abroad, where applicable
• Provide strategic direction to regional offices and/or partners, where applicable
• Act with high integrity while maintaining and encouraging an open environment for media partners and suppliers
• Exhibit ambition by participation in Agency / departmental task forces, project work and new business
• Oversee negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
Our Requirements
• At least 5 - 7 years of related media/communications planning experience, with focus on team leadership and management
• Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred
• Possess and demonstrate excellent understanding of media fundamentals, including media math, target audience development, and communication goals
• Demonstrate strong proficiency with systems/tools
• Excellent quantitative skills, including analytical abilities and math proficiency
• Demonstrate sharp strategic thinking and effective problem solving skills
• Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports
• Adherence to tight deadlines while delivering flawless work
• Extremely business-minded and detail-oriented, with clear and proven organizational skills
• Excellent verbal and written communication skills
• Show ability in training and leadership capability
• Consistently act as Leader as defined via ONE MEC’s Leadership attributes
• Appropriately and openly participate in team, agency, and industry initiatives
• Demonstrate genuine curiosity and interest in our clients & their business
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
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