If you are a bright and critical thinker who is eager to transform the digital advertising industry, excels at framing complex problems, able to design and analyze quantitative and qualitative research, and have a proven track record of developing and landing clear, defensible recommendations, then this is the place for you. The work we do results in tangible impact to Microsoft’s bottom-line - and to that of our clients. This role will be responsible for leading research activities for the Bing Ads Search Advertising Business Group.
Identify and evaluate key industry trends to identify research opportunities
Design, manage, and analyze primary research studies designed to test hypotheses, gain consumer/customer insights, and drive thought leadership on new and innovative trends in digital advertising
Close collaboration across sales, marketing, and business teams to conduct/assist with research projects that are co-managed with ad agency partners and direct clients
Manage the process of creating RFPs, seeking vendor proposals, and effectively selecting vendors based on several criteria to produce quality research deliverables
Manipulate and analyze large data sets to understand and report on research survey results
Analyze and incorporate findings from third party research publications, industry data, and competitive actions into research analysis
Translate research findings into business insights and investment priorities
Package research for co-marketing opportunities to promote Bing’s thought leadership across the industry
Effectively communicate recommendations to across functional teams, senior management, clients, and partners.
The successful candidate has demonstrated experience developing and conducting research that translated into forming business recommendations at a high tech, online media or consulting company. You have superior project management, communication, and analytical skills; and possesses a personal persuasiveness that effectively influences others. You are inspired by providing thought leadership and making an impact.
The successful candidate also has a strong passion for technology and brings a combination of demonstrated skills in:
Creating structure and definition around uncertain, complex and/or ambiguous business problems
Considerable practical experience in quantitative and qualitative analysis
Strong interpersonal, communication, and presentation communication skills. Must be able to clearly explain technical concepts and implications of analysis to a wide audience
Strong business acumen and ability to derive strategic business implications from disparate forms of research
Experience conducting & managing multi-faceted market research programs including study design, vendor management and project management
Understanding consumer marketing, media, and evolving advertising needs
Experience in web search or online advertising, including search, contextual and display advertising preferred
Experience using statistics tools such as R, SAS, STATA, or SPSS preferred
Experience required:
7+ years of market research experience in or marketing consulting
MBA or PHD in marketing, research, or statistics preferred
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