Director Social Media Oracle Redwood City

Job Description: • 2-minute read •
The Director, Global Social Media reports to the Vice President, Social Media and assists with developing global social media strategy and executing social marketing programs and content across geographies and lines of business.

The ideal candidate has a strong mix of creative, analytical, and leadership skills. He/She will have a deep understanding of global social media platforms, paid social, measurement, and how to integrate with public relations and marketing teams. Understanding the sales and marketing funnel and how social media can expand the reach of content, attract visitors to owned web properties, and generate leads is also preferred.

Proficient in content marketing, experience sourcing and managing content for a global brand, and international experience preferred.

Roles & Responsibilities:
Collaborate with PR, content team, and other key stakeholders to ensure all promotions via social media are coordinated and consistent with the Corporate Editorial content calendar and Tier 1 initiatives.

Analyze data and know how to use it to make informed decisions. Constantly test new strategies, new content, and new campaigns to constantly iterate and improve content marketing efforts.

Create, curate, adapt, and manage content for specific initiatives/social networks. This may include positioning content for Twitter, sourcing images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram, and developing post copy.

Responsible for driving and oversight of Oracle brand channels, may include overseeing campaigns in EMEA, Sports Marketing, and Employee Advocacy; including content syndication, content publishing, gamification strategies, and measuring program performance.

Qualifications
At least 6-10 years working in social or digital media.
Excellent writing skills and attention to detail.
Experience managing at least 2 direct reports.
Experience leading social media campaigns and content development.
Deep understanding of social media tools and defining metrics for success. Possesses knowledge and experience in the tenets of traditional marketing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
Exceeds at building and maintaining sales relationships, online and off.
Is a Team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management).
Marketing degree is welcomed but not required with relevant work experience. Bachelor’s Degree preferred.

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