We’re looking for an inspirational leader who will fit in with our ideas-driven culture and continue to lead us to the next level of media excellence. We need someone who can collaborate not just across departments throughout the agency, but also within the media department, and turn big ideas into fully integrated campaigns.
The Integrated Media Communications Director will be the media team’s representative voice on all major launches and initiatives, collaborating with senior peers in Strategic Planning, Creative, and Account Services. As briefs evolve into ideas, the Integrated Media Director will ensure media has the opportunity to help shape the idea by leveraging media platforms and the latest in emerging technology. Collaboration and communication across the media team will be of the utmost importance, as this role will be the lead voice in delivering media solutions that are both innovative and strategically sound.
It’s important to note, this position will not be assigned to any specific paid media channel, rather, will function across channels. This person will realized success by demonstrating their ability to work across teams and channels throughout the agency, as well as our multicultural agency partners.
Candidate experience should include:
10+ years of integrated multi-media planning skill set, including an understanding of ALL media channels (TV, Radio, Magazine, Newspaper, Out of Home, Search, Social, Display, Events, Sponsorships, New Technologies, etc.), and proven experience developing integrated programs or big concepts from idea to execution
Leadership: A charismatic leader to whom people are naturally drawn – instill a ‘nothing is impossible’ confidence alongside media knowledge of ‘what it takes to get it done’
Business thinker: Understands the clients business and will contribute in a meaningful way
Strategic Vision: A big-thinker with a strategic mindset who thinks in terms of business, brands and ideas, not just media.
Creativity: Someone who can contribute creative content and contextual ideas at the highest level, inspiring confidence in our media team.
Team Player: Someone who can check their ego at the door and fit into the Saatchi LA culture.
Presentation and Writing Skills: Multimedia presentations are always integral to our business presentations; with an ability to deliver smart thinking in the board room is key.
Proven experience in a leadership role – managing a media team, running a department, client leadership
Some Agency, and Automotive experience needed and/or like brand of scale/size, as well as experience with global or multi-national companies
Roles and Responsibilities include:
Work closely with peers across the agency, specifically, to advance plan, integrate, and align with Strategic Planning, Creative, and Account Service and partner those inputs with thoughtful media insights and programs
Work across the entire Toyota marketing plan, have a seat at the table with all other media disciplines, and advocate with the media client to ensure these campaign executions happen
Leverage all existing media and engagement partnerships and, when aligned with the ideas platform, maximize their value
Partner with our Return on Marketing Investment and Central Agency Analytics teams to properly identify best practices and efficient marketing solutions
Interface with the media client at Toyota, and be a dedicated resource available for both the product and media team
Collaborate and align directly with senior level media team to implement across media channels, and identify funding solutions for related media ideas and programs
Be a dedicated liaison with Toyota’s multicultural agencies to coordinate the development of integrated multi-agency communication plans
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