Director Product Marketing Evernote Redwood City

Job Description: • 2-minute read •
This role is your opportunity to shape the product strategy and trajectory for a well known and beloved SaaS brand. With more than 150M users around the globe and investments from Tier 1 VCs including Sequoia Capital, Meritech and Morgenthaler, Evernote it the leading cross-platform productivity app. We help you capture, store, organize, and find everything from thoughts and files to projects and memories.

Evernote is looking for an analytical, results-driven marketing leader, with strong technical aptitude, and a large dose of creativity. As Director of Product Marketing, you will represent the voice of the market internally with product management, design, and engineering. You’ll help drive decisions for experiences across platforms and global markets to grow a loyal and engaged base. This means leading competitive analysis, customer insights, use cases, positioning, GTM, and communications for Evernote products.

A successful candidate will have experience in technology product marketing, preferably in SaaS, and must have a core understanding of productivity products and how they are used. As Director of Product Marketing, you would:

Deliver market assessment, quantitative analysis, qualitative feedback to product planning to guide product roadmaps
Provide market expertise and insights on customer, industry and competitive behavior to inform market segments, messaging, and go-to-market
Measure and optimize the buyer journey as it relates to product feature adoption and usage
Define and manage comprehensive go-to-market strategy including beta releases, positioning, communication of value proposition, and launch strategy
Coordinate beta programs, recruit beta users, publish releases, gather and synthesize feedback
Work with regional and global teams to ensure the roadmap, value proposition, positioning & messaging is effectively communicated
Partner closely with cross-functional teams, including PR, sales, business development, product, customer support, marketing operations, and regional GMs to drive adoption
Define, monitor and react to key product and segment metrics
Desired Skills & Experience

At least 8-10 years of experience in SaaS product marketing or management consulting
Minimum 2-5 years of product planning and product management experience
Exceptional analytic ability paired with communications that distill insights into action
A track record of effectively prioritizing and managing multiple projects simultaneously to drive them to completion
Problem solver who can creatively influence cross-functionally and at all management levels to deliver on business goals
Interest in productivity space, with emphasis on mobile technology
Excellent communication skills
Comfort in a fast-paced, entrepreneurial, start-up environment
MBA or equivalent working experience
Perks & Benefits

Competitive compensation and equity
Catered lunches, snacks, and beverages
Generous paid time off (PTO)
Great health insurance, dental, vision, and life insurance
Onsite perks: Fitness center, bootcamp, and chair massages
Transportation: Free Caltrain Go Pass and SF shuttle
Fun and entertainment: Tea Time Tuesdays, Iced Coffee Thursdays, Beer o’Clock Fridays

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