Every launch results in the on-time delivery of a 5-Star product to the Market.
First, key role characteristics. Do you?:
Understand and fully embrace our go-to market approach and mentality
Navigate a dynamic, fast-paced, cross-functional environment with agility
Embody leadership and motivate others
Effectively manage large teams
Have a driven mindset
Think strategically to map back to specific goals
Communicate effectively and directly with others
Drive impact and decisions
Show a forward thinking, passionate, creative drive to succeed every day
If so, you might be just what we need.
This role may not be for you if you’re:
OK with not being progressive or advancing
Not comfortable delivering feedback
Shy and intimidated to speak in front of large groups
Not confident in decision making or strategizing
Unable to work cross-functionally and manage large teams
Easily overwhelmed by many projects
Here are the main Product Marketing Director responsibilities:
Leading a team responsible for a multi-million dollar product category
Developing and communicating fact-based definitions for the products, pricing and promotional activities required to achieve the category goals; the right product at the right price at the right time
The development and ultimate achievement of the financial measurements of the category (gross sales, gross margin, EBITDA)
Maintaining an expert level knowledge base of the category, the competition and the consumer (i.e. consumer research methodologies, secondary syndicated data, creative marketing skills to develop the brand)
Producing a fully integrated product strategy ensuring cradle to grave product life cycle and renewal plans, encompassing product positioning, development strategy and production strategy
Leading the NPD process with Engineering, Manufacturing, and Sales to ensure commitments are met such as: products are brought to market on time or ahead of schedule, products are brought to market at or below costs targets, products are produced to meet customer demand
Planning transition from old to new product, advertising/promotion, identifying needs and acting on recommendations on ways to promote product, maintaining strong departmental and interdepartmental communications, ensuring any interested parties have sufficient knowledge of the product lines
Now on to the Product Marketing Director job qualifications:
Bachelor’s degree in Marketing or Business, MBA desired
10+ years product management and leadership experience within a consumer products company
Strong understanding of the “big-box” retail marketplace
Travel Requirements
May have to travel Internationally up to 10 percent
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
Posts
