Novartis is recruiting for a Director, Integrated Insights Ophthalmology Franchise role. This position will be located in East Hanover, New Jersey.
A global healthcare leader, Novartis has one of the most exciting product pipelines in the industry today. A pipeline of innovative medicines brought to life by diverse, talented, performance driven people. All of which makes us one of the most rewarding employers in our field. We're committed to peak performance, improving the quality of life, and embracing and leveraging diverse backgrounds, cultures and talents to achieve competitive advantage.
Lead and set the strategic direction for an insights driven analytics and primary research team that proactively helps drive growth and shape the future of Gen Meds
Generating, mining, analyzing and synthesizing insights for our brands is critical to the development of brand strategies and to driving brand performance. Such insights need to be oriented around the business questions a team needs to solve for, and should be based on either secondary analytics or primary sources of insights as the case may be.
This person will lead an Integrated Team of Insights (Primary Research) and Analytics associates who work directly with the brand teams (in a BU) to address business questions (‘the whats’), identify insights (the ‘so-whats’), suggest ideas (the ‘what nexts’) to help maximize brand growth/sales in a profitable way. This person will also take on hands on responsibility for 1-2 primary research/analytics areas for the business (‘player-coach’ model)
•Shape a vision for and lead the Integrated Insights team for a BU: Develop a vision, and priorities for the Integrated Brand Insights team based on SI&A vision, needs of the BU, input from team and stakeholders; generate momentum for a shared vision and roadmap with the team
•Coach, guide, manage Integrated Insights team: Ensure team focuses on critical business questions, drives towards strategic and synthesized insights, and suggests ideas. Also, coach the team to prioritize work, discuss with BU stakeholders when tasks are not value added or redundant, or can be performed by our partners in Hyderabad. Manage team performance appraisals, development plans
•Lead periodic ‘deep-dives’ for the BU: Lead the synthesis of insights/analytics on a periodic basis (e.g., quarterly, once in six months). Align with BU stakeholders and CSO BPs on cadence and ‘hot-topic’ for focus. Work with the team on pulling together story, ‘so-what’s, ‘what-nexts’. Syndicate with key stakeholders prior to discussion
•Provide hands-on support to the BU: Provide hands-on support to the BU on a specific brand(s) or topics, ad-hoc requests, targeted analysis. Play the role of a ‘player’ or a ‘doer’, not just an integrator of work from the team
•Steward Insights and data spend (Market Research budget, data spend) for the BU: Maintain transparency into Market Research budgets, where and how resources are deployed, areas of improvement/productivity, and impact. Also prioritize data spend (current and requested), challenge areas for continuous improvement
•Lead 1-2 SI&A level initiatives: Partner with the Head of SI&A and any working teams to lead 1-2 department level initiatives (e.g., approach to market research vendor selection, management, and appraisal; approach to Analytics tools evaluation, innovation; approach to developing and managing a market research tool-kit (e.g., sources of insights), Global initiatives)
•Maintain full compliance with internal and external guidelines: Stay current on external and internal guidelines, develop training and approaches for Integrated Team (where needed) to understand and fully comply with compliance requirements. Partner with relevant interval departments (e.g., E&C)
•Work with other divisions and stakeholders: Partner with other Novartis divisions (e.g., on cross-divisional initiatives, understanding how they generate/implement insights), departments (e.g., sourcing, Finance, other Integrated Teams); develop counseling and working relationships across departments and with Brand team members
•Integrate and communicate BU Integrated Insights impact to SI&A leadership, across other functional areas, with senior leadership: E.g., develop succinct senior executive communications on impact (e.g., questions addressed, ideas generated, innovative tools, approaches; areas of impact)
Position will be filled commensurate with experience.
Education (minimum/desirable):
•Bachelor’s Degree in Science (e.g., Biology, Medical, Biomedical, Bio Engineering), Business, Statistics/Operations Research/Mathematics, Market Research
•MBA preferred
•Background in social sciences, anthropology or other related field that bring a different perspective and insights preferred
•Experience in Brand Marketing and/or other Business areas preferred (e.g., Managed Markets, Sales, Sales Ops)
Languages:
•English
Experience/Professional requirement:
•Minimum 8 years of overall pharmaceutical industry experience, majority in the US, including specialty pharma experience (injected, infused, biologics and/or institutional products)
•Min 5 years in marketing and/or marketing research and/or analytics or related experience involving: framing of strategic questions to be solved, generating insights (primary research or secondary analytics), synthesizing implications, driving for practical/actionable solutions, measuring impact
•Experience launching products in the US (preferred)
•Cross-functional experience preferred (e.g., managed markets, pricing, medical, analytics, sales, marketing)
•Solid understanding of research methods, experimental design (quantitative and qualitative) and specialty pharma, hospital data sources
•Solid understanding of analytics, databases (e.g., IMS, APLD) in the pharma industry
•Some experience e.g., 2-3 years doing analytics in pharma preferred
•Strategic thinking
•Strong written and oral communication skills, including the ability to translate a complex reports and analysis into simple ‘business speak’ and present results to internal clients up to the executive level
•Business Acumen - ability to connect the dots and generate insights, prioritize business questions and recommendations
•Learning agility: ability to pick up new trends and learn quickly
•Demonstrated partnering and influencing skills, stakeholder management, project management, people management
•Business and technical problem solving
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