Job Description:
Leads team that is responsible for the implementation of overall Pricing Strategy and Trade Investment (Customer, Geography, Category, Channel) Plans for NRS customers.
Serves as the Lead in stewarding the Annual Business plan with the NRS VP (L3), including establishing stretch initiatives
Acts as the PRGM lead for the Region Customer Leadership Boards that align with local geographies, as well as a key advisor to CCT/BCT and CCLT/RCLB customer teams and governance routines.
Serves as the Commercial lead (PRGM) with customers in Sr Level top-to-top’s and joint business planning development and stewardship
Leads the development of NRS customer stretch initiatives in delivering the annual business plan and identifies business levers that the bottling system can influence & drafts strategies/options to ensure competitive position in marketplace.
Partner’s with the PRGM COE to ensure marketplace coherency across all customers, channels and categories within their respective geography or customer area
Leads the development of Customer plans for the bottling system within a specific customer group or geography. Works closely with each bottler in developing strategies and tactics that deliver growth across the Franchise Landscape
Provides input to Category and Portfolio Commercialization organizations and broader Planning & Revenue Growth Management organization in shaping direction in marketplace.
Ensures People Leadership (Development, Performance Management, Coaching) to leverage talent and experience within the organization
Strategic Thinking and Strategy Development –
Leads the overall customer and region trade investment strategies leveraging tools to optimize the trade investing
Provides leadership & continued stewardship for the system annual business planning process, including feedback into the development of annual price increase & price changes at pack/customer/geography level
Accountable for implementing pricing strategy including: price architecture, promotional mix, CCF trade management, embedding ‘Trade Spend’ vision into business
Oversees market tests and full-roll out of category programs (e.g., support sell-in deck creation, post- test analysis)
Serves as the Commercial lead (PRGM) with customers in joint business planning development and stewardship
Business Plan Development –
Provides overall stewardship of the NRS Annual Business Planning process
Oversee development of retail price package promotional plans for all categories within account base (AIP population & roll up)
Set & cascade business goals to sub-geographies/accounts & channels (KAEPS)
Linkage with headquarters COE on ensuring region goals are met and key planning initiatives are incorporated within account plans
Collaborate to ensure alignment and coherency across retail sales, region, category & channel teams for holistic annual business/financial plan
Leads the development of Customer plans for the bottling system within a specific customer group or geography. Works closely with each bottler in developing strategies and tactics that deliver growth across the Franchise Landscape
Works closely with bottlers in developing strategies and tactics that deliver growth across the Franchise Landscape
Performance Management –
Leads and stewards annual business plan, inclusive of volume through GP), including creation of customer and/or region specific stretch initiatives
Owns analysis of syndicated data and competitive activity to inform decisions -- accountable for integrating all categories & routes to market within routine
Responsible for developing gap closing initiatives to deploy in the marketplace to ensure achievement of overall system business plan
Leads evaluation of local market tests & regional pilots
Provides insights to Forecast COE on short and mid-range customer forecasts
Pricing & Trade Spend Stewardship –
Partner’s with the PRGM COE to ensure marketplace coherency across all customers, channels and categories
Linkage to Price Architecture COE to provide local input on the development of trade letters, evolution and maintenance of price zones, development of channel CMAs , cross channel coherency strategy
Accountable for initial analysis and approval of any customer price exceptions submissions
Provide perspective on geographic pricing coherency as a facet of price exception process – taking into account impact upon regional customers and independent bottlers
Stewardship of all trade spend optimization initiatives within account base and linkage to headquarters COE -- accountable for ensuring best practices from COE are adopted and integrated into account plans
Build capability to provide a sustainable routine for measuring event effectiveness within account base (ROI of events)
Direct Customer Collaboration Fund (CCF) deployment within account base
Partners with Franchise Leadership on gaining alignment concerning customer pricing actions that impact other bottlers
People Leadership & Development –
Organizational effectiveness – participate in sessions with Planning & RGM Retail Sales to
enhance effectiveness and employee engagement on on-going basis
Employee engagement – seek out opportunities to enhance employee engagement and cross-team learnings
Core people processes – talent management, performance management
Requirements:
Education:
Bachelor’s degree required
Experience Required:
5-10 years’ experience, preferably in the consumer goods/beverages industry
People leadership/management – specifically, experience leading leaders of others
Business experience across multiple product lines and/or channels – e.g., large store, small store
Experienced in developing Pricing & Promotion structures
Experience building and monitoring annual business plans
Analytics experience – ability to draw insights and actions from data
Planning experience; strategic thinking (forward-looking vision and anticipating of future needs)
Proven track record for delivering sustainable results
Leadership Behaviors:
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business
COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
ACT LIKE AN OWNER: Deliver results, creating value for our brands, our System, our customers and key stakeholders
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
DEVELOP SELF AND OTHERS: Develop self and support others’ development to achieve full potential
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