Job Description:
The Marketing Director will support the client service and selling teams in telling compelling stories, developing marketing plans and designing and executing demand generation programs to drive revenue for the business. This person will report to the Vice President, Marketing and be responsible for articulating sales stories, identifying market needs, writing creative calls to action based on client personas and understanding Salesforce CRM system including extensive usage of marketing automation tools to distribute and optimize content and response rates.
Telling compelling stories starts with understanding the client and the ability to empathize with their needs and desires. Once that’s clear, knowing how to position the content to demonstrate value and simplify the complex is a core asset to this role. You will be responsible for creating the stories that get distributed in various ways – through our internal Knowledge Center, direct to client service teams, via webinars that you will manage, at industry events, on the Nielsen website and social media channels, etc.
Salesforce CRM experience is critical. As we ramp up onto this system, you will be responsible for leading the marketing team in understanding the value of this demand generation tool and how to drive programs through it. You will be responsible for understanding how to segment the client base and develop a marketing funnel, starting with delivering marketing campaigns with creative calls to action all the way through to closed sales that drive results.
This role is highly visible and drives significant strategy, revenue and positioning. If you have the right experience, are a strategic thinker, want a career at a fast paced, growing organization and have the desire to make an impact, then this opportunity is for you.
Full-time
• 7-10 years’ experience in a marketing communications role in either a corporate or agency environment.
• Bachelor’s degree in Marketing, Communications, Business or related area preferred.
• Excellent story teller and writer.
• A talent for simplifying complex stories and concepts both in words and visuals
• Expertise in the Microsoft Office suite, especially PowerPoint, and Salesforce CRM inclusive of marketing automation tools e.g.– ExactTarget and Pardot.
• Fluent in social media platforms (i.e. Twitter, LinkedIn, Facebook), content and tracking.
• Strong project management skills and ability to multitask on multiple high priority projects.
• Ability to complete tasks with both short-term and long-term deadlines.
• Effectively understand the needs and motivations of and work with diverse groups of stakeholders, from analysts to executives.
• Creative thinker, team player, detail-oriented.
• Ability to ensure consistency with corporate messaging.
• Ability to understand and stay connected to business performance and adjust marketing tactics accordingly.
• Experience managing a team (1-2 direct reports for this role).
• Experience with Professional Services industries or Consumer Packaged Goods companies (either retail or manufacturing) a plus.
• Proven ability to work in a virtual, matrix environment, serving internal clients who are widely dispersed.
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