Job Description:
The role of the Global Marketing Director is to serve as business leader for reagents, systems and IT products that make up the portfolio. The incumbent is responsible for developing and implementing the worldwide marketing strategy and commercialization plan for their assigned products. The Global Marketing Director is responsible for meeting or exceeding the business plan for the assigned portfolio and driving activities that support the efforts of the sales organizations in the countries. The individual represents the market, customer and business needs in order to ensure successful commercialization in line with the defined business plan for their products.
The Global Marketing Director reports to the Sr. Director, Global Marketing. The individual is the primary interface to regions, countries, key opinion leaders and end-users, and interacts with all members of the LD functions and cross DX BAs, Global and Local MSC (Marketing, Communications, Sales Operations) including Global Solutions and Assay Marketing, and the Marketing Communication and Creative Services Team, and PLM (Product Line Management) to achieve the objectives of the responsible products. Strong communication and interpersonal skills are required for successful interaction with members of all Business Unit functions to achieve objectives. This role actively pulses the industry to understand the competitive environment, anticipates market trends and demands, and is capable of developing and presenting business proposals for product / portfolio strategic initiatives.
Specific Tasks:
• Author and execute marketing plans and commercialization plans for the assigned product portfolio.
• Develop and communicate short- and long-term market strategy for assigned products.
• Lead commercialization teams for successful development and execution of product launch plans and deliverables.
• Define global pricing for assigned products.
• Define target markets and create specific customer messaging and value propositions for target customer segments
• Develop and manage key opinion leaders; identify and respond to trends impacting customers and markets for assigned products.
• Identify and respond to competitors' strategies and products that compete with assigned products.
• Collaborate with external agencies and internal colleagues to create impactful promotional materials that include market data, voice of the customer input, and country sales and marketing input.
• Collaborate with PPM and contribute to Design Input Requirements (DIRs) and financial models for product development programs for assigned products.
• Provide input and oversight to creation of training materials for sales and marketing in order to maximize execution of the commercialization plan and ensure achievement of the business objectives.
• Manage the entire life cycle of the assigned portfolio. Monitor product health and customer satisfaction for assigned products and contribute to the definition and prioritization of product health improvement programs for assigned products. Create customer and internal communications relative to product health initiatives in partnership with business unit colleagues.
Desirable Skills and Traits:
• Previous Marketing Experience, especially at the global level
• Demonstrated success in the launch and commercialization of products
• Previous experience with in-vitro diagnostics
• Previous sales success in a business to business environment, specifically in healthcare, such as hospitals and reference laboratories
• Ability to work cohesively in a team or as an individual contributor
• Conceptual creativity
• Excellent presentation skills
• Strong leadership capability
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