The Managing Director, Media Insights, leads Mindshare’s media research offer, thinking and innovation process. This role informs and is critical to Mindshare’s communications and media planning outputs. The successful candidate will have a passion for understanding consumers’ relationships to media and marketing; a deep experience of conducting qualitative, quantitative and experimentally-based research for media & marketing learnings; and an ability to drive innovation in research methodologies. The role also requires a strong understanding of the evolving media and digital space (e.g. programmatic & addressable buying, mobile, wearables) and the roles they have in media insights and targeting.
Job Responsibilities:
Consulting: Guide our clients, and Mindshare’s internal strategy and planning teams on key media learnings and methodologies to drive channel, content, platform and buying decisions.
Methodology innovation: Drive innovation in our use of new research methodologies – from how we use new tech (e.g. wearables) for consumer & media insights, to how we use experiment-led approaches to test new marketing & consumer theory. Helping drive best practice
Provocation and thought leadership: Create provocative POVs on media insights and media research approaches to advance and challenge client and agency thinking.
Outward communication: Represent Mindshare at high exposure media research events, within PR efforts, and on media research committees
Internal partnerships: Work collaboratively with GroupM, Kantar, WPP, and Mindshare’s internal specialist teams to drive the media research and insights agenda forward.
Desired Skills and Experience
10+ years proven experience in media research & insights
In-depth experience in choosing and running media research methodologies – specifically test & control experimental methodologies (e.g. local market testing, consumer behavior analysis), survey-based approaches, and qualitative research
Strong knowledge & experience with both traditional and new research companies, offers, tools and techniques – as they relate to media research
Good underlying understanding of key media insights, across media channels (e.g. around optimal creative lengths, wearout)
Good understanding & knowledge of the programmatic & digital spaces – and the opportunities for insight generation & audience targeting
A proven record in driving innovation in research methodologies
An understanding of new marketing theory (e.g. Byron Sharp, behavioral economics)
Strong communication style
Ideally has a BA or MBA in a research / experiment based field (e.g. Psychology)
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