The Direct Marketing team is a significant contributor of new Consumer Card Members into the American Express franchise. The team is dedicated to delivering best in class marketing treatments to grow American Express Card Members and increase their engagement and overall spend.
· Channel ownership of the Prospect Direct Mail and Email channels including drive to web experiences.
· Set the overall channel strategy for driving profitable acquisitions; including robust test and learn plans, creative, offer, segmentation, as well as utilizing risk and finance levers.
· Develop and lead cross functional initiatives to drive innovation and improve efficiency in the channel. This includes new capabilities, process improvements, and contact strategy.
· Lead and inspire a team of managers and analysts
· Work directly with Risk Management, Finance, Creative Agencies and internal acquisition partners to drive bottom line metrics
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Qualifications
· Demonstrated effective thought leadership abilities
· Proven analytical abilities to identify business opportunities
· Demonstrated ability to define strategies to drive bottom line metrics
· Proven ability to generate results in a dynamic, highly complex environment
· Proven ability to manage and deliver against multiple priorities in a fast-paced, dynamic environment
· Ability Manage relationships and influencing change across significant initiatives and diverse teams
· Proven ability to lead and develop people
· Prior segmentation, acquisition and marketing experience highly desirable
Educational Requirement
· Bachelors Degree
· Masters or Advanced degree preferred but not essential
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