Marketing Operations is one of five teams located at the global center within Global Brand & Marketing (GBM) at MetLife. This team enables the company’s practice of global marketing by creating the structures and frameworks necessary to efficiently manage finite resources (e.g., budgets, people, time, management attention, etc.) against the company’s top marketing priorities to drive success. This small team of highly engaged and capable professionals is led by the VP, Marketing Operations/Chief of Staff for the company’s Global Chief Marketing Officer and often operates as an extension of the office of the CMO with an expansive and exciting view of MetLife’s marketing initiatives across the full Enterprise.
Ensure that the company’s marketing priorities are clearly aligned with its business priorities
Marshal continuous focus on key strategic priorities
Foster integration, prioritization and coordination of marketing efforts across MetLife’s nearly 50 geographic markets and vertically between global, regional and local level teams
Realize synergies and resource savings by discovering overlaps, efficiencies and opportunities for cross-market cooperation
Ensure appropriate allocation of the organization’s resources to support business needs
Develop the business acumen and continuous improvement of marketing capability within MetLife’s marketing teams at the local, regional and global levels.
Responsibilities
The Director of Marketing Resource Management reports the VP, Marketing Operations & Chief of Staff to the Global CMO and plays an important role in managing the marketing investments MetLife makes around the globe. The incumbent is responsible for:
Designing, implementing and managing a new global budget management system, including nomenclature, for categorizing and tracking marketing investments at the local, regional and global levels
Partnering with the Finance Department to ensure reconciled tracking and accounting for marketing budgets across nearly 50 markets in all four regions
Developing and managing proper departmental financial controls and routines to ensure GBM does not exceed its allocated annual budget and maintains the financial resources needed to successfully execute against key priorities and all of its planned activities
Managing a global center marketing budget of over $140 million
Contributing to the annual Global Marketing Planning Process by ensuring that budgets at every level of the organization are organized clearly and consistently
Working with the GBM Senior Leadership Team (GBM SLT) and other members of the Marketing Operations team, seeks opportunities to realize synergies and efficiencies in resource management during the annual planning process and throughout the year
Partnering with Human Resources and Finance to ensure transparency into the financial impact of the department’s “people costs” within a fluid and dynamic environment of new hires and turn-over
Effectively reporting the department’s resource management status (financial and HR) to marketing leadership in all regions and at the global and local levels
Tabulating and organizing various metrics that are included in GBM’s quarterly Dedicated Business Review (DBR)—a reporting tool that is used MetLife’s CEO and CFO
Partnering with GBM’s Science of Marketing team to determine the appropriate marketing metrics and KPIs to be included in this report to the top management
Working with GBM SLT to develop effective qualitative report of key activities and accomplishments from each quarter
Leading the management of office space in MetLife’s 5-6 different locations for GBM associates based in the U.S.
Supporting the VP, Marketing Operations/Chief of Staff on all matters related to finance, accounting, financial reporting and resource management
Lead ad hoc special project at the request of the VP, Marketing Operations/Chief of Staff
Business Knowledge/Technical Skills
8+ years of experience in Finance or Accounting. Experience or high interest in working in marketing organizations is a big plus.
Entrepreneurial, can-do spirit and ability to work and thrive in an evolving and fast paced environment
Strong organizational skills; able to multi-task effectively
Strong results-orientation
Demonstrates a strong attention to detail
Excels at leading and influencing distributed global teams in a cross-functional matrix environment
Ability to effectively communicate with senior executives around the globe
Ability to lead and manage large-scale projects
Contributes to a culture of innovation, collaboration, and partnership with a willingness to proactively coach, facilitate, share knowledge, and be the advocate for a changing organization
Strong interpersonal, conflict resolution and negotiation skills
Team player
BA Degree in Finance, Accounting, Business, or equivalent required; MBA preferred
Leadership Competencies
Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
Motivates People – Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance.
Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
Seizes Opportunity – Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.
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