The Director Communications drives the overall creative strategy and carries the responsibility for production for Running and BOOST across categories, disciplines and markets to support adidas’ global and specific BU marketing and business objectives.
• Together with Snr Director Communications, set the creative strategy and ensure implementation of strategy across all campaigns and executions
• Partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
• Envision short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
• Ideate comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
• Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
• Envision communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
• Select and steer global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
• Select and steer agency towards creative concept that meets objectives and works across disciplines, and global markets.
• Indicate development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
• Steer the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
• Ideate post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.
• Owns the management of communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind.
Key Relationships
Brand adidas: Brand Management
Brand adidas: other BUs Brand Marketing
adidas Local Markets
adidas Finance / Controlling
adidas Procurement
Creative Agencies
External partners and key accounts
Knowledge, Skills And Abilities
• Excellent interpersonal/communication skills and managerial level of strategic thinking.
• Senior experience in marketing communications, campaign development and execution.
• Academic and professional understanding of an ever-changing marketing landscape and advanced experience in project management.
• Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
• Broad understanding of and passion for the sports and fashion/entertainment industry.
• Excellent presentation and organizational skills.
Requisite Education And Experience / Minimum Qualifications
• Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
• 8+ years’ industry and / or relevant work experience.
• Fluent written and spoken English language skills.
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